Why Niching Is The Only Way To Make Money
Who is your ideal customer? This may seem like an easy question. Most people, without hesitation, would answer something like: “Females from 18 to 80.” “Families with kids.” “Anyone breathing.” Do you see yourself in those answers? Have you ever used something like...
Is Traditional Marketing The Best Way?
August is winding down, and my daughter is now officially back in her Junior year of high school. We’ve had a lot of long and interesting conversations over the summer as she begins to lay down the path for her future. On one hand I would love to have her do the...
5 Questions To Ask Before Creating An Autoresponder
Do you use autoresponders in your business? Autoresponders are the best method I know of to connect and communicate with your readers. It allows you to give instant feedback to people on any subject matter related to your business, and be able to do so 24/7/365. One...
What Does The Most Important Page On Your Site Say About You?
What’s one of the most important pages on your website? Your home page? Your services section? While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into...
The 5 Stages Of Writing The Perfect Blog Post
What does it take to write the perfect blog post? If you’re not a writer, chances are it can be the most difficult thing in the world. All kinds of questions run through your head: What do I write about? How do I find the perfect picture/graphic? What about keywords?...
How Relevant Is The Information You View Online?
Did you know the Internet is changing right now? I recently picked up a book “The Filter Bubble” by Eli Pariser. A few days later, someone forwarded me an interesting Ted video by Eli on the same subject. When you do a search online with Google, it doesn’t provide you...
Finding Photographs and Graphics For Your Posts and Pages
With every post or page I create, I add at least one image that compliments the copy. I do this for a variety of reasons. 1. Photographs add visual space. People get tired of looking at long areas of copy, and photographs break up the monotony of the copy. 2. Graphics...
Social Marketing – Are You Spending Your Time In The Right Places?
The world is a buzz with the networking site Twitter. Yet is that the place where you should spend your time? Just like any other marketing tool, Twitter will only work if that’s where your prospective clients are. Today I was reading through a new report put out by...
The Future is in Friendship Marketing
If you’ve lived in one location for a while, chances are you know what a small world it really is. I’ve owned three separate businesses here in Denver over the past 20 years, and over that time period I’ve networked just about everywhere. Today I can’t walk into a...
What Is The ROI Of Your Social Media Campaign
Work for a company and trying to convince the CEO the power of social media? While most people can't ignore the power of sites like Facebook and Twitter, the problem is getting a traditional company to buy into using it. I hear questions all the time like, "Is there a...
3 Things A Social Media Strategist Must Do
Thinking of hiring a social media strategist? Sounds like a great way to jump on the social media bandwagon, and bring in a massive number of new clients, right? But before you take the first step towards hiring someone, consider these 3 things first. 1. Think about...
How To Be An Effective Content Writer
What makes a storyteller great? It’s the same thing that makes a content writer great – they understand how draw you in and make you believe. My daughter has been blogging this summer, and she came to me this week with a statement I hear from people all the time. “I...
Why Should You Care About Social Media?
Is social media really here to stay? Is social media the way we'll be marketing our small businesses now and well into the future? I'm always watching for new videos on YouTube to bring home the reasons why you should have social media in your marketing plan, and this...
Understanding Facebook Demographics
Have you ever purchased a mailing list to send out postcards? A list company will sell you a list based on several demographics: Sex Age Zip code Profession Interests A great mailing list can give you a pretty clean list targeted towards your primary audience. So if...
If I Write Blog Posts, Do I Need To Be A SEO Writer Too?
So you’ve been writing your blog posts faithfully for a few weeks now. You have a lot of content on your blog, but you’re still not getting any traffic, or having any results. Should you just keep writing? Will the traffic eventually come? Is there something else to...