Have you ever purchased a mailing list to send out postcards? A list company will sell you a list based on several demographics:
- Zip code
A great mailing list can give you a pretty clean list targeted towards your primary audience. So if you want to mail to all high school juniors who are getting ready for their senior year of high school, and you want to cover certain zip codes in your mailing, you can buy that list.
But what if you would like to reach a similar audience online? Not a problem using Facebook. In fact, you can target demographically on a much narrower scale. And gain an even wider audience willing to follow you so you can market to them again and again.
Targeting On Facebook
As you are building your ad on Facebook, you are actually building it on the fly. As you add content and add your demographics, Facebook shows you what your add will look like, and what your target market will ultimately be.
Once you are finished with your ad and like the way it looks, you move to targeting. Choose your country, region or states. Choose your demographics in a similar manner to a mailing list:
But with Facebook, you can take it to a whole new level. Because people fill out a lot of information on their profiles, you can drill down and be very selective about who you are targeting.
What are their likes and interests? Maybe you want high school seniors that like a particular type of music. Or high school seniors that are interested in a specific hobby – how about photography? You can even select people who have joined certain pages or certain groups, again because you’ll know what type of person you are advertising to based on their beliefs. If you want high school seniors that join vegetarian or saving animals pages, you can do that.
And with Facebook, you can start a campaign right now, and follow the statistics live to know exactly how the campaign is going – no waiting for days or weeks while you produce a postcard and mail it out, waiting for the phone to ring. If you’re not happy in 12 hours with your results, change the ad or the demographics and try it again.
See the potential?