Work for a company and trying to convince the CEO the power of social media? While most people can’t ignore the power of sites like Facebook and Twitter, the problem is getting a traditional company to buy into using it. I hear questions all the time like, “Is there a guaranteed ROI?” or “I don’t want people saying bad things about us on our own campaigns.”

Guess what? You can’t control that anyway.

There are so many reasons to use social media, and the longer you sit on the fence, the further the rest of your competition will pull away from you.  I know you’ll enjoy this video, and it might give you a little more power the next time you visit with the CEO.