The 21 Laws Of Blogging Success
I’ve been blogging now for around 9 years. For the first few years, I blogged mainly as a way to add content to my sites. I didn’t see the true benefit of blogging – only that it was a great platform for sharing information. Around 2 years ago I started seeing...
How To Write Your Free Report
Chances are you see it every day. When you visit a website, do you notice the sign up box with the “free report” offer? Or have you noticed a pop up box enticing you to sign up to receive free information that directly applies to you? There is good reason for...
The Point In Blogging
I had an interesting conversation with a person I met out networking today. I explained a little of what I do, and of course the subject of blogging came up. First question was, “What is a blog?” Second question was, “Why would you do that?” I get that from a lot of...
3 Reasons You Are Having Problems With Your Online Content
Marketing can be extremely complicated to someone new to business. But the more you learn about mastering it, the more each piece fits together. One tool can lead you to success with another tool. But only if you learn to use the first tool as effectively as possible...
Content And Cats – The Only Thing Needed To Make Your Business Blog A Success
There once was this beautiful cat. He had eyes like diamonds, fur like a cloud. And when you looked at him your heart couldn’t help but melt. All day long wherever he went, people stopped to take pictures of him. “It’s for my blog,” they would say. What? There’s just...
3 Cheats To Find Creation Ideas For Your Blog Posts
Quick, what are you going to write about today? For most blog writers, that can be the most daunting question of the day. As you sit and stare at your computer screen with nothing coming to mind, its easy to get sidetracked and on to a different task. And of course...
What Not To Do Online: Meltdown 101
Remember when you used to be able to get angry, air your opinion, and move on? Not any more. In today’s fast paced world, if you take action before thinking, you could wind up in a whole lot of trouble very quickly. As evidenced by a recent breakdown of a Scottsdale,...
Are You Still Selling The Old School Way? Then You’re Chasing Away The Majority Of Your Clients
I received an email from a guy I knew years ago. I hadn’t seen him about five years. But since I recognized his name, I thought I’d see what he was up to. In his email, he stated he had started up a new business and was making contact with all his old lists to get the...
4 Ways To Use Blog Content To Gain Clients
I’ve been blogging for one client for several years now. We met a while back to discuss new directions and new projects. As we were chatting, I realized John was completely in the dark about the true value of the content he already had. The more we discussed, the more...
Content Marketing To Niches To Bring In Riches
Target Market: women, ages 18-65 with a pulse It’s tempting to aim for everybody when you create your new marketing campaign. After all, you’re product/service is the perfect solution to a problem near and dear to your heart. You know everyone will love it; therefore...
The 4 Most Important Parts To A Blog Post … And Its Probably Not What You Think
Think you know how to write an effective blog post? Think again. While people blog for different reasons, I see errors in what they do almost on a daily basis. Yes, blog posts are traffic drivers – you write them to drive traffic to your site. Yes, blog posts are...
4 Things That Could Be Holding You Back From Writing On Your Blog
Today’s the day. I’m going to sit down and write on my blog. Okay, I’m sitting here. Have my computer ready to go, water next to me, my favorite music on in the background. Write. Write. Come on, get with it. Think of something and write. Oh wait, I forgot to...
Listen . Ask . Create … The 3 Rules For Online Marketing
Ready to design your new website? Writing up your About Us page or creating your Services page? How do you know what to put in it? If you’re like most people, you throw it together based on a sampling of other companies within your industry. Or maybe you’ve been in...
It’s a New Liquid World – Why Content and Storytelling Is The Future
Is content part of your marketing plan for 2013 and beyond? If not, it may be time to think twice. While I’ve been marketing with content and storytelling for years now, I’m seeing a definite trend for 2013. All through my business career, I’ve always realized as a...
Does Your Old School Marketing Director Really Understand Your Web Presence?
Who’s helping you with your online marketing? Do they truly understand online marketing … or are they old school? Increasingly we are talking with business owners that entrust their marketing strategy to a marketing director that simply doesn’t understand what...