• Content Marketing
    • Blogging Tips
  • Small Biz Marketing
    • How To Videos
    • Marketing With Video
    • Online Marketing
    • Out Of The Box Ideas
    • Recommended Books
  • Social Marketing
    • Facebook Tips
    • Social Copywriting
    • Social Networking
    • Social News
    • Social Resources
    • Twitter Tips
      • Twitter Tools

Content Marketing & Ghost Blogger Writer | The Social Ghost

Social Blog Writers, Blog Content, Making Money With A WordPress Blog, Training For Creating An Online Business

  • Home
  • Hire TheSocialGhost
    • Ghost Blogging
    • Copywriting
    • Content Marketing Calendar
  • Free Stuff
    • Blogging Planner
  • About
    • Speaking
    • Keynotes and Seminars
  • Contact Us
  • Blog

Listen . Ask . Create … The 3 Rules For Online Marketing

Print Friendly, PDF & Email

Ready to design your new website? Writing up your About Us page or creating your Services page? How do you know what to put in it?

If you’re like most people, you throw it together based on a sampling of other companies within your industry.

Or maybe you’ve been in business a while and it’s a create – test – redo approach where you originally created your “stuff” based on a sampling, you’ve tested it out for a while, and you’ve made corrections along the way. To the point it’s pretty good.

But is it great? Does it really give your clientele everything it should? Is it reaching out to the right people at the right time? Does it send the right message? Are you truly capturing 100 percent of the audience you should?

If not, you may be approaching your online content in the wrong way.

Online we’re all a little ADD. We get to where we’re going as fast as possible, only to back out and go somewhere else if we don’t immediately see exactly what we’re looking for.

If nothing makes us say WOW, we’re on to the next site. We want something that stands apart from all else. We want it to capture our attention and speak directly to us. We want the message to appear as if it was written exclusively for us.

Anything less makes us turn the other way.

So how do we do that? Easy.

Listen. Ask. Create.

The 3 Rules For Online Marketing

Listen

I love social media because you no longer have to rely on focus groups or survey people in person to get a general idea of what’s happening. Type in a question at Google and you’ll find a variety of answers to your questions. Head over to LinkedIn, Facebook, or Twitter and do a search for your topic. What’s the chatter?

Then listen to all they have to say. They will tell you what’s missing, what’s wrong, or what they really need from a business like yours.

“I hate standing in line. I would love to have someone deliver this to my home.”

“Why can’t I find something unique? Everywhere I go its like someone used a cookie cutter to create their business.”

“Hasn’t anyone had this problem? I feel like I’m alone in the world.”

You’ll see things like this all the time. Listen to it. Then start building your ideas around it.

Ask

Once you have your ideas, you can verify whether people are really attuned to your logic by heading out and asking them.

Create “this or that” questions that allow people to pick their favorites. Then spread very quick surveys all over your social sites to find out what people are really thinking.

The great thing about the Internet is people are used to sharing their ideas. All you have to do is ask. Don’t make things complicated or make them think for more than a few seconds. The quicker you can be, the more answers you’ll receive.

And always include open ended questions as well.

This or that?
Why?

The why, of course, is optional. But just by putting it with all of your questions, you’ll receive valuable feedback all time. So much so that you’ll occasionally gain valuable input on future products/services just by listening to how they respond to your questions.

Create

Only after your ideas are solidified should you take on the task of creating your marketing tools. Everything from your business card, to your website, to your About Us page can all be created in such a way they speak directly to the person viewing it.

When you define exactly what they want, you can give them exactly what they are looking for. And the funny thing is when you speak directly to one person on a very personal basis, you’ll reach directly into the mindset of the person that needs what you do the most.

And of course there are always dozens, hundreds, even thousands of other people all reaching that conclusion as well. You just have to find them. And your “personalized” message will do the rest.


Don't forget to download your FREE Blogging Planner today.

Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!

Related posts:

  1. The Rules Of Twitter Follow/Unfollow Have Changed
  2. 3 Reasons You Are Having Problems With Your Online Content
  3. The 3 Ps of Content Marketing
  4. Content Marketing – A Basic Guide

Written by GhostBlogger · Categorized: Blog, Content Marketing · Tagged: Ask, Create, Listen, The 3 Rules For Online Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

WATCH: Leads Through Blogging

ghost-blogging-video-sidebar

Follow Us

RSSRSSRSS

Get To Know Us

About

There are two types of people on the Internet today: 1. people that spend money 2. and people that make money Unfortunately most business owners fall in to the category of spending more than they make, and have never learned the secrets of … [Read More...]

What’s Happening on Pinterest

  • Using Your Social Me
    Using Your Social Me
  • The Anatomy Of A Per
    The Anatomy Of A Per
  • It’s Not About The T
    It’s Not About The T
  • 7 Blog Writing Mista
    7 Blog Writing Mista
  • Is Ghost Blogging A
    Is Ghost Blogging A
  • What Makes A Great P
    What Makes A Great P
  • 36 social media tips
    36 social media tips
  • Content Smorgasbord
    Content Smorgasbord
Follow Me on Pinterest

Sponsors

  • Domain Names
  • Ghost Blogging
  • Newsletter Service

Recent Posts

  • Deciphering Good Blog Titles From The Bad On Your Real Estate Blog
  • 5 Mistakes That Are Costing You Blog Traffic
  • How To Edit Your Own Blog Post Writing
  • Are These 5 Things Missing From Your Content Marketing Strategy?
  • Mixing Content Types For An Effective Content Marketing Strategy

What People Are Saying

"Your ghost blogging service is the best. I love to blog, but in the heart of the wedding season I can get overwhelmed. It is nice knowing you'll be posting twice per week for me and I can fill in when I have the time. I'm still reaching out to my customers with content I know they will love, and I can add the images from specific shoots along the way. Thanks Lori." ~ Bryan

"What an amazing amount of material. Thanks for being an excellent instructor. I never knew a lot of this information existed before now, and I'll be having fun designing and growing my blog in the coming months thanks to what I learned from you. Do you have a step by step class too, I would love to get hands on help as I'm a visual learner." ~Kathy

"This was an amazing amount of material, great presentation, almost to the point of being overwhelming. I came to simply learn more about blogging and I'm walking away with a lot of ideas on how I can take my idea to a whole different level. Thanks Lori." ~Nancy K.

"Thanks, Lori. I'm so glad I've taken both classes; they were great and have filled me with anticipation and excitement to get started with both my new businesses. My partner and I have worked solid for a week now on our new ideas, and none of that would have been accomplished so quickly without your help." ~Laurel L

"Thank you, Lori! We are both very appreciative of your time, input and encouragement. I never expected such wonderfully detailed and thought-provoking information and response." ~Tami

"I appreciate the great job you did on my About Us content. Its the one page I was having trouble writing, and I was a little skeptical after looking at the questions you asked, but now it makes perfect sense. I could have never written that on my own. My customers have mentioned it so I know they are reading it." ~Jim
Google+

Tags

blog blog content blogging Blogging Tips blog marketing blog posts blog writing Content content management Content Marketing content writer content writing copywriting creating blog content creating content email marketing facebook ghost blogger ghost blogging google keywording a blog post linkedin online marketing online marketing strategy publicity quote Realtor SEO small business marketing social Social Marketing social media Social Networking social strategy State Of The Blogosphere 2009 storytelling text thesocialghost the social ghost twitter Twitter Tools video website content what to blog about writing

How are you communicating?

70% of consumers prefer to learn about a company through articles rather than ads.

Learn More

  • Home
  • Hire TheSocialGhost
  • Free Stuff
  • About
  • Contact Us
  • Blog

Copyright © 2018 · Ghost Blogging · Start Yours Today TheSocialGhost.com