Thinking of hiring a social media strategist? Sounds like a great way to jump on the social media bandwagon, and bring in a massive number of new clients, right? But before you take the first step towards hiring someone, consider these 3 things first. 1. Think about...
Is social media really here to stay? Is social media the way we’ll be marketing our small businesses now and well into the future? I’m always watching for new videos on YouTube to bring home the reasons why you should have social media in your marketing...
Have you ever purchased a mailing list to send out postcards? A list company will sell you a list based on several demographics: Sex Age Zip code Profession Interests A great mailing list can give you a pretty clean list targeted towards your primary audience. So if...
So you’ve been writing your blog posts faithfully for a few weeks now. You have a lot of content on your blog, but you’re still not getting any traffic, or having any results. Should you just keep writing? Will the traffic eventually come? Is there something else to...
When Facebook first came into existence, it was all about you as a person. Your profile was used to establish you, your likes and your interests. But as more people wanted to add a business side to their Facebook account, the Page function began to grow. And while its...
If you’ve been following CNN’s latest hire Eric Erickson, and the impact it’s having on the network, you know that what you write online will affect you forever. This is just the latest incident that shows once again your past can catch up with you in the online...
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~Jim
