What Is The ROI Of Your Social Media Campaign

Work for a company and trying to convince the CEO the power of social media? While most people can’t ignore the power of sites like Facebook and Twitter, the problem is getting a traditional company to buy into using it. I hear questions all the time like,...

3 Things A Social Media Strategist Must Do

Thinking of hiring a social media strategist? Sounds like a great way to jump on the social media bandwagon, and bring in a massive number of new clients, right? But before you take the first step towards hiring someone, consider these 3 things first. 1. Think about...

How To Be An Effective Content Writer

What makes a storyteller great? It’s the same thing that makes a content writer great – they understand how draw you in and make you believe. My daughter has been blogging this summer, and she came to me this week with a statement I hear from people all the time. “I...

Why Should You Care About Social Media?

Is social media really here to stay? Is social media the way we’ll be marketing our small businesses now and well into the future? I’m always watching for new videos on YouTube to bring home the reasons why you should have social media in your marketing...

Understanding Facebook Demographics

Have you ever purchased a mailing list to send out postcards? A list company will sell you a list based on several demographics: Sex Age Zip code Profession Interests A great mailing list can give you a pretty clean list targeted towards your primary audience. So if...

If I Write Blog Posts, Do I Need To Be A SEO Writer Too?

So you’ve been writing your blog posts faithfully for a few weeks now. You have a lot of content on your blog, but you’re still not getting any traffic, or having any results. Should you just keep writing? Will the traffic eventually come? Is there something else to...