Mixing Content Types For An Effective Content Marketing Strategy

Mixing Content Types For An Effective Content Marketing Strategy

Did you know the majority of consumers – as high as 85 percent – will search for information about a product or service before they make a purchase? This means they read articles, look at reviews, and search to improve their knowledge base before making a decision on...
7 Blog Writing Mistakes Most Small Business Owners Make

7 Blog Writing Mistakes Most Small Business Owners Make

Are you blog writing every week? Is creating content for your blog one of your priorities? That’s a great start to get noticed in the online world. After all, content is the only thing that captures attention. But did you know there are right and wrong ways to...
It’s Not About The Traffic, It’s About The Readers

It’s Not About The Traffic, It’s About The Readers

Choose: I’ll give you 1 million visitors from all over the world, from every industry, and direct them to your blog right now. Or I’ll give you 100 people that are actively looking for what you do, and who will read your blog faithfully and love what you have to say....
The Anatomy Of A Perfect Small Business Blog Post

The Anatomy Of A Perfect Small Business Blog Post

I work with a lot of business owners, helping them understand how a blog fits into their marketing strategy. And invariably the topic always turns to what makes a blog post “perfect”. While there is no such thing as a “perfect” blog post, I have found some things that...
Using Your Social Media Accounts For Content Marketing

Using Your Social Media Accounts For Content Marketing

Social media accounts like Facebook, Twitter, Google+ and LinkedIn are valuable platforms for sharing information in today’s online world. We all like to read about the latest gadget or find out what’s hot in today’s marketplace, and social media provides the perfect...