24 Tips To Help You Develop Your Story
Everybody has a story. And when it comes to business and marketing, the great companies understand this and develop their own stories too. Think Toms Shoes. The entire concept is built around a simple pair of shoes and one man’s vision of being able to provide shoes...
Reality Advertising – How Companies Use Free Content To Start A Buzz
Remember when you used to pay for advertising? While it still takes money, thought and ingenuity to keep your brand fresh in everyone’s minds, it today’s world you can rely on everyone around you as well. I remember when the first restaurant to use a real person as a...
12 Types Of Content And Why We Want It
What type of content do you produce for your online presence? What kinds of content do you look at regularly? Do those two match? If not, why not? The easiest way to determine what you should write about every single day is to look first at the type of content...
5 Ways Your Photography Can Teach You More About Blogging
With today’s technology, you can shoot images everywhere you go. From pictures of your family, friends and business associates, to what you had for dinner, there is a time and place to share a lot of what you do each day. But some of it comes from knowing how to...
5 Reasons Content Blows SEO Away Every Time
A few years ago, SEO marketers were everywhere. They promised you quick action within the search engines, and could get you to a number one ranking under a variety of search terms simply by SEOing your site. Yes, those SEO marketers still exist today, and they are...
Ways To Make Sure Your Content Is Mobile Friendly
Over the years, we’ve noticed a trend with the creative types. Creatives love the newest technology, the newest gadgets. So when its time to design new sites, they head to the latest design tools to get the most WOW they can. We’ve taken the opposite approach. Yes, we...
How Your Sites Analytics Can Provide Ideas For Blog Topics
There are really two parts to coming up with your blog content. First you have to come up with a blog topic that ultimately leads to your title. Second, you have to be able to write a complete article – shoot for 400 to 800 words – in a reasonable amount of time....
Should You Use Comments On Your Blog?
If a prospect calls you and leaves a voice mail asking for more information about your services, you call them back. If you meet a potential customer in person and they have a question for you, you listen carefully and answer it as well as possible. If a client emails...
Why An Editorial Calendar Can Help Make Your Blog More Productive
As a small business, online content productivity may not be at the top of your list of things to do. But in today’s online world, it should be. If your website is sitting there accomplishing no more than a simple brochure, you are losing online customers and...
The 3 Ps of Content Marketing
When you are starting out in business, you start out as simple as possible. A basic website and business card can keep your business going for months or even years. Yet as your business evolves, the simple approach isn’t going to keep clients coming in. Once you touch...
Longevity Of Blogging And Why It Matters
You start up a business. You understand the only way to make it succeed is to market it. So you choose a marketing method. Let’s say its an advertisement in a magazine. You spend the time putting together the ad, work with a graphic designer to make it professional,...
Why WordPress Is The Only Online Business Tool You Need
You have an idea. You want to develop your own service business and offer your consulting to your niche marketplace. Where do you start? With a WordPress site. You have a product you invented. You have the prototype in place and are now ready to market it to the...
Why Creating Blog Content Is So Difficult
Have a blog? Then you probably understand how difficult it can be coming up with new things to write about again and again. And again. You probably started out with good intentions. You wrote faithfully day after day, week after week. Until life got in the way. And...
Why You Should Be Using Pinterest For Your Creative Business
Just when you think you have Facebook and Twitter figured out, along comes another site you simply can’t ignore. Pinterest has been a major player in the marketplace for the past few months, and with good reason. Pinterest is a social site that calls themselves a...
It’s the Easiest, Most Profitable Way To Talk About Your Small Business … So Why Aren’t You Doing It?
You’re standing in the checkout line, with several people in front of you. You glance over and start reading the titles of the magazines in front of you. And for some reason they just pull you in. Do you really care who had an alien baby, or how you can create 365...