The Right Way To Think About Social Media

If you ask 100 different people about their online social media strategy, you’ll receive 100 different answers. Some put all of their trust in Facebook, relying solely on a Page in order to connect with potential customers. The next will have a horizontal structure,...
Why Writing For Readers Beats Writing For Search Every Time

Why Writing For Readers Beats Writing For Search Every Time

What’s the most important thing you can do with your blog: Have great search results or have great readers? Have quality posts or go for quantity only? Worry about the spiders or worry about your readers? Depending on who you speak with in the blogging community,...
5 Reasons Your Blog Is Your New SEO Strategy

5 Reasons Your Blog Is Your New SEO Strategy

Have you been told that your small business needs a blog? Have you been told that to compete online, to have a strong SEO strategy, blogging is the best thing you can do? Many small businesses are slow to warm to the idea of blogging. You’re not alone if blogging is...

How To Blog About Your Customers

When you use a blog as a marketing tool for your business, a great post idea is to include your customers as case studies. Depending on your business, there are a variety of ways to do this. Start with the end in mind When you add case studies to your blog, it isn’t...

How To Keep A Long Term Content Marketing Strategy Fresh

Are you a planner or a doer? Planners like to have things laid out in front of them, leaving nothing to chance. They have a list of blog titles months in advance to help keep them on track. Doers do things off the hip; if its time to write a blog post today, they pull...