What Makes A Great Press Release And Why You Need One

What Makes A Great Press Release And Why You Need One

“I’m just a small company, I don’t have anything newsworthy to share.” That’s the common misconception many small business owners have. In truth, there are many reasons to write and share a press release, with only one of them being to get into the news. Yes, that’s...

How To Blog About Your Customers

When you use a blog as a marketing tool for your business, a great post idea is to include your customers as case studies. Depending on your business, there are a variety of ways to do this. Start with the end in mind When you add case studies to your blog, it isn’t...

How To Keep A Long Term Content Marketing Strategy Fresh

Are you a planner or a doer? Planners like to have things laid out in front of them, leaving nothing to chance. They have a list of blog titles months in advance to help keep them on track. Doers do things off the hip; if its time to write a blog post today, they pull...

Website or Blog: Which Is Better For Your Small Business?

In this video, I answer a recent clients question, “Which is better for my business, a website or a blog?” I’ll cover which is the better tool for you to have to run your small business, and where I think blogging is going in the...