What Are They Saying About You Online?
Want to do business online? Of course you do! Yet for many small businesses they simply don’t fully grasp what that can mean. Yes, you should start with your own website – a blog – and add content on a regular basis. Yes, you should share your content regularly on...
The Myth Of Horizontal Online Marketing
You have a business and you’re ready to find new clients in the online world. So you do what any good business owner does and you start learning about online marketing. You read book after book, take a few courses, study under a guru or two. Then its time to put all...
5 Copywriting Mistakes Most Small Business Websites Make
Think your website is a good enough marketing tool for your business? Let me ask you a question: how large is your traffic volume and what is the conversion ratio once you get them there? Many small business owners put up a website because it’s a necessary marketing...
How A Website Content Writer Can Help Your Plumbing Business
How are you marketing your plumbing business? It’s nice to say your business is structured around referrals, but referrals can only generate so much business. To grow as a plumbing business, you need fresh leads that turn into paying customers every single day. And...
3 Stories A Copywriter Can Teach You To Use For Your Branding
Once upon a time in a land far, far away … A lot of our favorite stories from childhood start out using this line, and with good reason. When you see it, you instantly fall back and get ready for a good story. It reminds you of a time when you’re mom or dad tucked you...
The Myth About Outsourcing Blog Writing
Are you a small business owner? How many hats do you where every single week? As a small business owner myself, I know how easy it is to fall into the trap of thinking I can do everything myself. Whatever task you have to do will only take a few minutes … think about...
Blog Writing For CEOs
If you’re a CEO of a small business, your list of to-do’s is never ending.
Too often I see these same CEOs looking at marketing as a checklist of things to do. They attend seminars or pick up the latest marketing book off the shelf, and use whatever list the guru is currently promoting to market their own business.
Website – check
Facebook Page – check
Twitter Feed – check
Instagram Account – check
Little do they realize that creating the marketing tool is one thing; using it effectively is an entirely different entity. Yet that’s where the true test really lies.
What Do I Share On My Social Media Sites?
One of the biggest goals of having and using a social media site is to foster and maintain relationships with those in your networking sphere. Yet one of the most difficult tasks of maintaining a social media site is determining what kind of content to share. Sure,...
Should I Have A Mobile Ready Website?
What’s the most important aspect of your website? Ask 100 people this question and you’ll receive 100 different answers. And while there is no right answer, there can be clues that help point you in the direction of making changes to benefit your business. For...
8 Blogging Tips For Beginners
New to the online world? Recently converted your old five page website to a WordPress blog platform? Chances are you have more questions than answers at this point. Your goal is to reach out and connect with more people online than ever before. But what’s the first...
The Best of the Best Use Ghostwriters – Why Shouldn’t You Use A Ghost Blogger?
I’m sure you have heard the term ghostwriter before. If you’ve ever read a book by a president, a major sports figure, or even a celebrity, chances are it was written by a ghostwriter. Ghostwriters learn to ask the right questions and listen closely. They may not be...
The #1 Reason Your Web Designer May Be Driving You Crazy
“Ugh. He won’t listen to me. He does whatever he wants. Half the time he won’t answer my emails. He designed my site in a difficult platform - that means I can’t update it myself. I want to change some things around for marketing it better, but I’ve now been waiting...
Help, My Content Isn’t Getting Found
Content, content, content. Everywhere you turn (including right here on this blog), they tell you content is the key to growing your business now and into the foreseeable future. Yes, content really is that important in marketing your business in the online world. But...
7 Reasons Ghost Blogging Is The Solution
Don’t you just love being confined to a small seat for two and a half hours? I always bring my iPad and a few things to do, knowing there’s not much else you can do on a 2 ½ hour domestic flight. You’re crammed into a tight space, two other people in your row all...
Tweak Your Blog To Get More Traction
Why do you have a blog? Chances are it’s to communicate with prospects and customers. Which also means that you’re hoping to grow your list of prospects and customers down the road. The problem with most bloggers is they rely on a person to find their blog, and come...