Is Ghost Blogging A Bad Idea?
“I’m a small, one person holistic business. It’s just me, so I run everything from taking out the trash to helping provide excellent service for my clients. I’m intrigued by ghost blogging, and would love to have someone help me out with my content on my site. But is...
How To Find The Balance Between Content Marketing and SEO
As a business owner, marketing is front and center of your thoughts every day. And when it comes to the online world, there are two paths to take. Content marketers believe that all posts should be written in a pleasing and entertaining way, relying...
What Makes A Great Press Release And Why You Need One
“I’m just a small company, I don’t have anything newsworthy to share.” That’s the common misconception many small business owners have. In truth, there are many reasons to write and share a press release, with only one of them being to get into the news. Yes, that’s...
3 Simple Questions To Create Irresistible Copy On Your Website
Choose a niche, any niche. Now open up your favorite browser and type that niche into Google. Plumbing, photography, massage therapy; whatever niche you choose, if you start opening up the websites that appear high in the rankings, you’ll start seeing trends very...
5 Reasons Your Blog Is Your New SEO Strategy
Have you been told that your small business needs a blog? Have you been told that to compete online, to have a strong SEO strategy, blogging is the best thing you can do? Many small businesses are slow to warm to the idea of blogging. You’re not alone if blogging is...
Don’t Get Spooked: Changing Your Content Marketing Patterns Too Quickly Can Kill Effectiveness
Does this sound like you? Facebook is the social marketing site to be on. You put up a Page, add a little content, quickly get bored, and abandon it after one month. “Facebook doesn’t work.” Google Ads – it’s the only way to advertise online. You put in a few dollars,...
How Unkind Words Can Be The Key To Blogging Success
“You are the worst company on earth. I can’t imagine how you stay in business. Do your clients realize they’re getting taken to the cleaners? I should report you to the IRS/SEC/FTC/BBB.” Oh, the horror of the words. But can they really be true? When we don’t...
A Simple Formula For Writing Brilliant Real Estate Blog Titles
Want to know the most important part of your blog post? You guessed it … your title. Your title is the only thing standing between you and potential readers online that will not only read it themselves, but also have the chance of sharing it all over the social world....
5 Ways A Ghost Blogger Can Make Your Blog Profitable
Welcome to a brand new year! What’s on your list of marketing goals for the year? If you read the marketing trends and business goals, especially for the online world, you’ll quickly discover that one rule rides high above all others: Content Is King But that rule has...
The Magic Pill For Internet Results
“I’ve had my site for ages, and I’m just not getting results. I have a healthy client base, but I would love to start bringing in even more new clients in the next few months. I’m ready to update my site, SEO it, and sign up for all the social accounts. Then I want to...
Incorrectly Used Words That Are Probably In Your Blog
We all do it. If you blog, you are going to use an incorrect word now and then. If you do it once in a while, your readers may overlook it. We’re only human after all. But if you have grammar issues running rampant throughout your blog, chances are you are turning...
Social Media Isn’t About The Numbers … Or Is It?
When people jump on the “online marketing train”, they often hear the basics of what the gurus tell them to do, yet don’t carry out the entire plan. In many cases, online marketing isn’t something they have thought much about before, so they hone in on a couple of...
Yes, Your Blogging Platform Matters
“I really want to have quality content on my blog, and I love the idea of having a ghost blogger helping me put content together on a weekly basis. But does it matter what type of blog platform I use? I know you always talk about Wordpress; what if I’m just connected...
The Wrong Way To Use Social Media
Do you use social media sites like Facebook and Twitter regularly? If you do, do you use them the right way? One of the most effective ways I’ve found to connect up with people in the LinkedIn community is through groups. So I’ve made it a point to join quite a few...
Why Its Important To Blog Stories
What is a blog post really for? Ultimately, it’s about connection. When stumbles upon your blog, they find it because they are searching for something. They have a want, desire, problems or need. They are looking for solutions and answers. But they don’t want pages...