“I run a service business; I don’t have time to add content to my website. I built it to simply be a brochure for my customers looking for me online. I would love to attract more potential customers to my site, but I simply don’t have the time. What would free content do for me anyway? Why should I even consider it as a marketing strategy?”
If you are a plumber, or a massage therapist, or an accountant, or even a real estate agent, your days are filled with all kinds of tasks that pertain to your business. Yet through it all there is one thing you’re not … a writer. You love doing what you do, and sitting down to write about it isn’t even a blip on your radar.
Yet now the world is telling you to create content regularly, or risk falling behind in today’s business environment. Is that really true? And what will free content do for you anyway?
Free content can niche your business.
People will only buy when they have a good understanding of what a product or service will do for them. They need information to see how it fits into their lives. By writing up content and building a picture for people to see through your words, you can talk directly to the people you most want to do business with. And the more detailed you can define it, the more your customers will “see” what you offer in your words. Think of your free content as the bread crumbs that ultimately lead very specific people into your site, and into your business. The more specific the better.
Free content can educate your readers.
Have you ever had a prospect spend a few minutes asking questions to make sure they understand how your product or service works? Of course, we’ve all been there. No one knows your business like you do. That’s why people trust you and choose to do business with you. Yet one to one meetings take time. With free content, you can give your readers exactly what they need to be comfortable enough to make a decision, in many cases without the need to contact you for long discussions.
Free content can increase your sales.
Do you have parallel products that work well together? Or maybe a service or two that would benefit a brand new customer? By having free content online, you can direct them from one place to another, showcasing how your products and services work together, and give your readers another reason to buy from you.
Free content can connect you with your peers.
You know that company that refers you on a regular basis? What if you had free content available showing how well you work together? What if you could build up both of your businesses at the same time by sharing information? Would you benefit from having your content shared through this person’s network too?
Free content can build your expertise.
When you are looking for a specific solution to a problem, who do you trust more, a person that hands you a business card, or a person who’s written a book? We all gravitate towards people that can overwhelm us with what they know on a subject matter. It gives us a sense of security to see they can answer all our questions and more.
Free content can increase the value of your products or services.
Stand-alone products or services tend to fall in price because they can be compared with other companies just like yours. But when you use free content to show value, to show how you approach the same concept differently, it gives people a reason to trust you and ultimately pay more to do business with you.
Dig Deeper: Content Writing For Top Performance
Free content can answer objections.
You know those “yes, but” questions you always encounter when talking with a potential customer? What if you had “yes, but” answers all over your site showcasing solutions to their questions long before they ask? If you can eliminate objections before they occur, you give them reason to push the buy button a little faster.
Free content can position you above your competition.
Imagine a company with just a basic page covering their services. Compare it with your site that has many pages of free content going into detail about everything you do. Who would a potential customer trust more?
Free content can build case studies.
People always ask for referrals to help them feel more comfortable. They like to see someone else in their situation, and find out what you did to resolve their problems. Your free content can go into detail, providing text, audio, even video showing how you are the company for the job.
Free content can give a free taste of what you provide.
Is there a small portion of your service that would give a people a taste of what you do, leaving them wanting more? This is the “try before you buy” method, and it works well. It allows people to test drive what you offer, knowing once they see it they’ll have to keep it, and go for even more.
Free content can tell your story.
People do business with people, not businesses. They like to understand the story. That’s why so many founders of companies move into the limelight and showcase their zeal for what they do. If you have a strong story, it can be a great introduction to people when they first find out about you. We all have a story to tell, why not let people discover it in full detail?
Free content can reward faithful readers, followers and clients.
What keeps customers happy? Feeling special. Feeling like they get a little bit more in recognition for the business they bring in. This builds trust, and helps provide a reason for someone to continue to do business with you.
Don't forget to download your FREE Blogging Planner today.
Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!