What’s the one most common misconception of blogging?
Blogging is never about selling.
Many small business owners jump onto a blog, and start writing up all the benefits to their products, provide testimonials, and share information on why their business is the best.
If this sounds like you, you’re never going to make it blogging for your business.
Blogging is about telling a story.
Ultimately, you want your reader to be able to really get into your story, see him or herself in your writing, and have the desire to move to the next level. To take action.
The easiest way to become better at writing is to create your blog posts like you would be telling a story to a potential customer. How would you speak to them?
Let me give you an example. What if you had a coaching company to help people improve their selling techniques? You may put together something like this:
“Selling isn’t fun and most people don’t enjoy it.”
You may agree with that sentence, but does it really motivate you to want to take the next step or to find out more about what the person is saying? Compare that to:
“Jane hated selling. She hated it so much she almost decided to close her business because of it. She loved working with the clients, making them happy, and following up with them after the sale. But it was always the initial meeting that made her nervous. She never wanted to come across as a used car salesperson. She didn’t want people thinking she was pushy.”
If you hate selling, you can instantly feel Jane’s pain. You can put yourself into her situation, and feel exactly what she’s feeling. You also want to read more of the story – what happens next? Does Jane shut down her business? Or does she find a solution?
That’s the way you want to write. Let your writers feel what you are talking about. Bring out the details. Describe the situation how someone looking in would see it. Describe it from one person’s point of view.
Great books always pull you in because they tell a story. They make you want to read further because you want to find out what’s next.
Do the same with your blog.
Do this with every post. And do it between different posts. Make people move from one spot to the next.
The more you can pull them in, the greater they will stick to your blog. And the bigger the chance of them becoming customers in the future.