You are a successful real estate agent. But business is only as good as the next client you bring in. Your business is all about marketing; stop marketing and the clients will surely go away. But how can you make it more successful? How can you reach out to even more clients?

Ask a hundred different real estate agents and you’re likely to receive a hundred different answers. Marketing is personal. What works for one might not necessarily work for another. And while one tool may give you results, it’s usually a combination of things that ultimately gives you true success.

Maybe you’ve tried having a website, but other than having the clients you connect with in more traditional manners use it to look through your real estate database, you haven’t had much luck with bringing in new potential customers. Maybe you’ve created a page on Facebook, or starting tweeting on a regular basis. But is anyone truly following you and paying attention to what you have to say? Or are you simply talking to nobody?

Dig Deeper: 20 Titles For Buyers On Real Estate Blogs

The Internet is still a new phenomena. It’s still this mystical tool that we aren’t quite sure what to do with it. They tell us to build a website, so we build. They tell us to set up a Twitter account, so we tweet. Why?

The ultimate goal is to connect with real live people, and you can’t do that if you don’t determine why you’re doing it in the first place.

If you build a website with a few pages and a link to the MLS database, you’re setting your website up to be a search tool to find properties on the market. A visitor won’t care whom they are connecting with; they simply want access to the database. And since you provided it, they use it.

But what about building a relationship with them as well? What about educating them on who you are and what you have to offer? What about providing them with answers to their most common questions?

Many real estate agents now realize content is important. So they hire a service to provide them with content written by a staff writer, automatically fed into their system through a website builder program. The problem is it’s one piece of content, fed into every real estate agent that buys into the system. Not very original. And not very personal. Which means it won’t receive much traction, if any.

That’s where ghost blogging comes into play. When you work with a ghost blogger, we do all the writing, you get all the credit. But a ghost blogger doesn’t write one article for the masses; they write one article for you. It’s personal. It’s original. And it helps set you apart from your competition.

The more you are willing to share with a ghost blogger, the more original your content can be. The more they learn about you, the more creative your content can be. That comes through not only on your website – your blog – but also when you share your content in the social media world. It gives people a reason to take notice, and gives people a reason to want to follow you over your competition.

Ghost blogging can be a great marketing tool … are you ready?