This weekend I finished up The Whuffie Factor by Tara Hunt. With most business books I grab them, visit the table of contents and read one or two things that stand out to me. But as I started reading through The Whuffie Factor, I found myself drawn in, and having to go back a chapter or two to find out even more information. So I started at the beginning, and dedicated myself to the whole book. And along the way started looking at my 2010 plans for social networking in a whole new way.
Even though I’m heavily active in Web 2.0 technology, have been blogging and participating in social networks for years, there’s always something new to learn. Tara doesn’t just write about ideas – she gives case studies along the way that actually make you think about how you can apply things to your own business.
For example, she introduces us to Jonathan Coulton, a former software developer who was able to quit his day job, and do what he is passionate about – music. He doesn’t have a record label. Instead he makes use of social. His secret? He tries everything, and sticks with things that work. He encourages people to record him and place the videos on YouTube. This has led to hundreds of videos posted, and millions being driven to his site. Instead of selling traditional CDs and MP3s, he gives the majority of them away for free. When people like what he has to offer, they head back to his site, sometimes buying more of his music, or some of his merchandise. Or even buying sponsorship through his virtual bananas, monkeys and robots.
5 Thoughts To Use From This Book
1. Perhaps you are finding out for yourself that it is getting easier and easier for customers to ignore you. In fact, maybe it seems that the louder you yell, the more they tune you out. This is happening because the airwaves are polluted, people have been burned too many times, and too much choice without clear differentiation makes customers miserable.
Don't forget to download your FREE Blogging Planner today.
Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!