A few years ago, the rage was social bookmarking. Sites like Digg, De.licio.us, and others were used to store, organize and share their favorite bookmarks or web resources. Not only were they a great way to organize your own data, but they could also aid in bringing a significant amount of traffic back to your site as well.
Things have changed. The sites we are using and the way we are using them have changed. Does that mean social bookmarking has changed too? And does it still work enough that you should pursue it as a means of generating traffic?
One of the things that made these sites so powerful was for SEO purposes. When a site was listed on Digg, which was high up on the PageRank scale, your site could expect to receive some of that love through the link listing. In 2009, Digg and other social bookmarking sites began to use nofollow links, meaning Google would no longer track them or rank them, thus reducing the power of the connection.
And if there is no connection, why use the system? Which is why we’ve seen a heavy fall off from using these more traditional sites.
Unless they have more to offer.
A site like StumbleUpon is technically a social bookmarking site, yet offers its users more than just bookmarking – it’s become an experience. Have someone StumbleUpon your site, and you could instantly receive more traffic.
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