Why You Should Develop A Content Marketing Strategy For LinkedIn

When most people think about adding content online, they think about doing so on their blogs. After all, your blog is the best place to bring people to have them begin to learn more about what you do. Yet your blog isn’t the only place you can add content. LinkedIn...
How To Find The Balance Between Content Marketing and SEO

How To Find The Balance Between Content Marketing and SEO

  As a business owner, marketing is front and center of your thoughts every day. And when it comes to the online world, there are two paths to take.   Content marketers believe that all posts should be written in a pleasing and entertaining way, relying...
What Makes A Great Press Release And Why You Need One

What Makes A Great Press Release And Why You Need One

“I’m just a small company, I don’t have anything newsworthy to share.” That’s the common misconception many small business owners have. In truth, there are many reasons to write and share a press release, with only one of them being to get into the news. Yes, that’s...

What Makes Content Go Viral

Every business person knows today that marketing is the only way to build a successful company. And if you’ve been playing in the online world for any length of time (and paying attention to the posts right here on TheSocialGhost) you know that the best way to market...

The Right Way To Think About Social Media

If you ask 100 different people about their online social media strategy, you’ll receive 100 different answers. Some put all of their trust in Facebook, relying solely on a Page in order to connect with potential customers. The next will have a horizontal structure,...