Is Ghost Blogging A Bad Idea?

Is Ghost Blogging A Bad Idea?

“I’m a small, one person holistic business. It’s just me, so I run everything from taking out the trash to helping provide excellent service for my clients. I’m intrigued by ghost blogging, and would love to have someone help me out with my content on my site. But is...
How To Find The Balance Between Content Marketing and SEO

How To Find The Balance Between Content Marketing and SEO

As a business owner, marketing is front and center of your thoughts every day. And when it comes to the online world, there are two paths to take. Content marketers believe that all posts should be written in a pleasing and entertaining way, relying solely on...
What Makes A Great Press Release And Why You Need One

What Makes A Great Press Release And Why You Need One

“I’m just a small company, I don’t have anything newsworthy to share.” That’s the common misconception many small business owners have. In truth, there are many reasons to write and share a press release, with only one of them being to get into the news. Yes, that’s...
3 Simple Questions To Create Irresistible Copy On Your Website

3 Simple Questions To Create Irresistible Copy On Your Website

Choose a niche, any niche. Now open up your favorite browser and type that niche into Google. Plumbing, photography, massage therapy; whatever niche you choose, if you start opening up the websites that appear high in the rankings, you’ll start seeing trends very...

Why Writing For Readers Beats Writing For Search Every Time

What’s the most important thing you can do with your blog: Have great search results or have great readers? Have quality posts or go for quantity only? Worry about the spiders or worry about your readers? Depending on who you speak with in the blogging community,...