Is Ghost Blogging A Bad Idea?

Is Ghost Blogging A Bad Idea?

“I’m a small, one person holistic business. It’s just me, so I run everything from taking out the trash to helping provide excellent service for my clients. I’m intrigued by ghost blogging, and would love to have someone help me out with my content on my site. But is...

Does Your Website Home Page Need More Copy?

Ask a hundred people how to design a home page for maximum results and you’ll receive a hundred different ideas. And for good reason. When it comes to placing copy on a home page, there are many variables that makes one more successful than another. It depends on the...

Why You Should Develop A Content Marketing Strategy For LinkedIn

When most people think about adding content online, they think about doing so on their blogs. After all, your blog is the best place to bring people to have them begin to learn more about what you do. Yet your blog isn’t the only place you can add content. LinkedIn...
How To Find The Balance Between Content Marketing and SEO

How To Find The Balance Between Content Marketing and SEO

  As a business owner, marketing is front and center of your thoughts every day. And when it comes to the online world, there are two paths to take.   Content marketers believe that all posts should be written in a pleasing and entertaining way, relying...
What Makes A Great Press Release And Why You Need One

What Makes A Great Press Release And Why You Need One

“I’m just a small company, I don’t have anything newsworthy to share.” That’s the common misconception many small business owners have. In truth, there are many reasons to write and share a press release, with only one of them being to get into the news. Yes, that’s...