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Social Marketing – Are You Spending Your Time In The Right Places?

admin — Mon, 18 Apr 2011 18:16:59 +0000

The world is a buzz with the networking site Twitter. Yet is that the place where you should spend your time?

Just like any other marketing tool, Twitter will only work if that’s where your prospective clients are.

Today I was reading through a new report put out by Edison Research and Arbitron, The Infinite Dial 2011: Navigating Digital Platforms, and noticed some interesting things.

Right now, Facebook has reached majority, meaning that more than half of the US population now uses Facebook on a regular basis. In less than 3 years, it has grown from an 8 percent to a 51 percent usage. So if you are trying to reach the average consumer here in America, its pretty safe to say that you can do so through Facebook.

One in five Americans report that they have visited social networking sites several times per day. And one in four users state that they are following brands or companies in addition to their online friends.

It’s hard to ignore those facts. And it’s hard to run a company, and not know Facebook is the place to be to reach out to target marketplaces.

But what about Twitter?

This same report states that while 92 percent of Americans have heard of Twitter, only 8 percent say they have ever used it.

One of the biggest reasons I think the gap between those who have heard it and those who have actually used it is so high is because Twitter takes a bit more to understand.

When I mention Twitter to a room full of people, I will undoubtedly get the question “Why do people care what I eat for lunch?” The common misnomer about Twitter is you report what you are doing. Twitter is more than that; it’s about communicating, building relationships, and building your expertise.

But if your client base doesn’t get it, no matter how much you Tweet, you’ll never reach them.

1. Start by finding out where your clients are.

2. Look towards the future. If statistics show on social platform growing, put your time into that platform.

3. Watch your results. If you see action, keep it up.

4. Try new things. Just because statistics show something is falling off doesn’t mean its not right for you. If you have the time, try it. Then monitor your results, and continue doing what works for you.

Common Sense Safety Tips For Social Sites With GeoLocation

admin — Fri, 22 Oct 2010 17:50:22 +0000

Location based platforms are everywhere. With the rise in use in Foursquare, Facebook and Twitter, location based marketing offers promising alternatives for brick and mortar businesses.

For those of you that use it, you love it. But if you are still new to the concept, you may be asking yourself “why would anyone want to use this technology?” It opens up a variety of new problems to your already complicated life. GeoLocation sites have their purpose. And as many case studies have show, businesses can do quite well with this technology. But if you decide to use it, you should focus on security first.

1. Never use geolocation features at home. Logging in from home not only tells people when you are at home, it also tells people where your home is. With the huge impact of social over the past few years, if a person wants your home address, nothing can stand in the way of them finding it. But do you really want to broadcast it out to everyone?

2. Never use geolocation at a friend or family member’s home. Same rules apply. If you wouldn’t want to put yourself at risk by broadcasting your personal life, why would you do it to your family and friends?

3. Be careful what and who you are following. With social sites, your friends, followers and fans are open for the world to see. Anyone can easily browse a follower list to see who is on the list. It may be damaging or even unethical is some situations for links to be made. For instance, if a political journalist is on the followers list of a conservative Republican, do they support that person? While the journalist may be doing it just to stay in the loop, looks can be deceiving.

4. Avoid developing patterns. Checking in regularly from locations can develop patters, and can lead to as much safety concerns as releasing your home address. Never check in at your child’s school in the morning as you are dropping them off. Never check in at the coffee shop where you stop in every morning at 9. Think before you reveal your location – would you want someone waiting for you when you arrive?

How To Use SocialMention To Find Content For Your Social Sites and Blogs

admin — Thu, 29 Oct 2009 16:55:54 +0000

TheSocialGhost.com shares tips and strategies for using SocialMention to find content for your social media sites and blogs.

You Know You Are A Twitter Addict When …

admin — Wed, 07 Oct 2009 20:14:32 +0000

You know you are a Twitter Addict when:

You are out networking face to face, you ask people what they are @ instead of what they do.
You’re in a seminar on social media, and you announce you have more Twitter followers than the speaker.
You can’t make it through a dinner conversation without talking about your Twitter friends.
You lie in bed at night thinking up clever ways to get retweeted.
Your kids introduce you to their friends by saying “she tweets”.
You run to the television every time Twitter is in a commercial.
The highlight of your day is Tweetup invitations.
Tweetdeck is the first application to load on your desktop.
You use the Twitter bird on your birthday cake.
You buy a house on Twitter Road.
You upgrade your phone to Tweet better.
Twitter t-shirts are the only gift you’ll be giving this holiday season.
You Tweet the details of your vacation.
You spend 30 minutes brainstorming ways you are a Twitter addict. (Yes, I must confess…)

Okay, I’m sure you can add to this list. Let’s hear it. You know you’re a Twitter addict when…

Drew Carey Bid $1 Million For Twitter @drew

admin — Wed, 07 Oct 2009 17:29:17 +0000

Drew Carey pledges $1 million to Twitter user @drew if he can bring in 1 million follower by December 31, 2009

Twitter Tools – Research Tools

admin — Tue, 06 Oct 2009 19:59:35 +0000

Research Tools help to quickly obtain information in Twitter. We have put together a list that will help you organize the Twitter experience.

AskOnTwitter

AskOnTwitter.com is a simple application that collects all tweets with the phrase ‘Does Anyone Know’ in it and displays them on these pages, for everyone to see – and to answer!

BackTweets

Search for links on Twitter – track and monitor links that spread on twitter. Check out advanced mode to search specific date ranges and users.

Cherpa

Follow keywords on Twitter and keep up to date on trends

GigaTweet

See how many tweets have been posted on twitter.com

Hashtags

Realtime Tracking of Twitter Hashtags – #hashtags

Monitter

monitter? what is it? Simple. It’s a twitter monitor, it lets you “monitter” the twitter world for a set of 3 keywords and watch what people are saying. Cool huh?

ReTweetBot

ReTweetBot is a Twitter bot service for creating groups out of a Twitter account. Hundreds of users can follow a single account and chat with one another without having to follow everyone. The service is currently in Beta.

spy

spy can listen in on the social media conversations you’re interested in. What do you want to listen for?

Top Follow Friday

If you are using #followfriday to endorse your friends …

… TopFollowFriday.com will let you see who endorses you, and who endorses who!

Topsy

A search engine powered by tweets

Tweet Answers

Get your questions answered via Twitter

tweet beep

If you love Twitter, you’ll love TweetBeep! Keep track of conversations that mention you, your products, your company, anything! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like tinyurl.com).

Great for online reputation management, catching all your @replies, finding job/networking opportunities, keeping up on your favorite hobby, and more!

TweetListings

Real time job listings from twitter

Tweetr

Send files to your friends, but just dragging any file on to Tweetr. Tweetr will automatically upload your file and when it is done will provide a short url to send to your friends

TweetScan

Search Inside Twitter Content -
Tweet Scan is a real-time search engine for Twitter posts. Just enter your term plus a user name (optional), and the system will scan Twitter to show you the results.

Twitdom

Retwitteger tabulates retweeted messages and displays the most relevant tweets of the last 30 minutes, 2 hours, and 24 hours. For each tweet, it displays the number of times it has been retweeted.

TwitPwr

Is it really the number of followers you have, or is the ability to get your followers to Take Action?

Twitscoop

What’s hot on Twitter right now

TwitStat

Find out all of the stats from a twitter name

TwitterGrader

Twitter Elite – These users have earned our respect and admiration for having the highest Twitter Grade. Their power and reach in the twitter community is a whole lot of awesomeness.

Twitterholic

Shows top 100 popular twitters users. Updated every 24 hours

Twitterless

Twitterless tells you who stops following you and graphs your follower history over time, making this info available in a variety of useful views.

Twizon

Where Twitter Meets Amazon -
A mashup between Twitter and Amazon. Twitzon lists all the tweets that reference Amazon deals so you can find out what’s popular and hot right now.

Twollow

Auto-Follow people on Twitter – useful for adding friends quickly.

Twoogle

Search Twitter vs Google – Recent results at the same time

UserName

Is your name taken on other social sites? With this quick tool, you can search to locate social sites and grab your username.

Twitter Tools- Community Tools

admin — Wed, 23 Sep 2009 17:26:36 +0000

Community connections in Twitter allow you to interact with similar groups or users in your area. We have put together a list that will help you organize the Twitter experience.

Dwellicious

Organize your properties with tags on your own personal Dwellicious bookmark page

Favrd

Top Twitter posts that are “non-commercial” or sales posts found within the Twitter community.

Feed Twitter

Feeds your RSS Items to Twitter with some Spice

Feedtweeter is a little service that allows you to link Twitter to your other activities. Basically it’s a system that keeps track of an RSS feed and processes any new items that appear.

Gridjit

Gridjit is a social portal that lets you view your web universe in a whole new way. The original Gridjit only supported Twitter but the new version has been redesigned to allow us to add more services. The next version will support Twitter and FriendFeed.

Group Tweet

Group message broadcasting for Twitter Problem: Malcolm, Zoe, Kaylee, Simon, and River all work together on the same web development team. They are avid Twitter users and want a similar way to broadcast quick messages and updates to everyone on their team. Since these messages may contain confidential information, the team doesn’t want them published to their public Twitter timelines or to any followers who are not part of the team. Solution: GroupTweet allows Malcolm and the gang to send messages via Twitter that are instantly broadcasted privately to only the team members.

Just Tweet It

The Tweeter Directory -
Choose a category and find other Twitter users or list your name to let people find you!

LinkBunch

LinkBunch lets you put multiple links into one small link which you can share over IM, Twitter, email or even a mobile phone SMS.

MediaOnTwitter

Journalists, Bloggers & Media Outlets on Twitter Gives you easy access to names, and an easy way to follow each contact.

MicroPlaza

Welcome to your personal micro-news agency. Discover relevant information filtered by the people you follow.

MuckRack

MuckRack – Journalists on Twitter. A running conversation of journalists and media sources that use Twitter regularly.

Nearby Tweets

Have you ever wondered if someone of your Twitter followers is living close to you. Nearby Tweets is the perfect app to check that.

Tweet Take

Back Up your Twitterings! – Backs up your friends, followers and tweets

Tweet Works

With groups and discussions, TweetWorks helps you get the most out of Twitter. How it works…

TweetBurner

Tracking the links you share on twitter and friendfeed

TweetChannel

TweetChannel makes it possible to create channels by twitter. Log in with your own twitter username and password in the sidebar and start right away (The twitter user tweet_channel will be added to your friends list). By adding #channelname in front of your tweets, your tweet will be listed in the channel discussion on TweetChannel.com.

Twellow

Twellow is a Twitter Directory to locate individuals in categories

twibs

Twibs allows you to find, follow and interact with businesses, apps and services on Twitter.

Twiddict

We love Twitter. We hate when it’s down. If you’re addicted to Twitter as well, tweet your heart out through Twiddict and avoid life-changing withdrawal symptoms during Twitter downtime. We’ll make sure your tweets end up where they belong.

Twiffid

See what your Twitter friends are blogging about! Twiffid shows you the headlines of the websites your Twitter friends have listed in their profiles

Twiggit

twiggit is an automated service that lets your friends on twitter know what articles you digg.

Twingr

With Twingr, you can create a microblogging community and communicate with friends and other people that share your same interests.

twitscoop

You can input a twitter username or keywords in the search box to track a conversation, topic or conference. The results will auto-refresh every 20 seconds:

Twitter Answers

Like Yahoo Answers? Twitter Answers is a substitute for twitter users

Twitter Badge

Official javascript codes that display badges showing what you are posting on Twitter.

Twitter Beep

If you love Twitter, you’ll love TweetBeep! Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like tinyurl.com). Now, how cool is that?!

Twitter Vision

See where all of the latest twitters are coming from. Shows on a map live.

Twitterless

Twitterless tells you who stops following you and graphs your follower history over time, making this info available in a variety of useful views.

twtvite

Create your own tweetups. Invite your friends, and manage your group all in one place. Great way to connect Twitter followers in a local region.

Twubble

Looking for more people to follow? -
Twubble can help expand your Twitter bubble—it searches your friend graph and picks out people who you may like to follow.

We Follow

A user powered Twitter directory

Twitter Links – Twitter Tools Part 2

admin — Fri, 28 Aug 2009 16:16:38 +0000

We have put together a list of Twitter connections. Sites that help with your social experience on Twitter. Our resouce list has become too big so we split it up into multiple pieces.

Tools Part 2

Twemes

Twemes.com follows public Twitter.com tweets (messages) that have embedded tags that start with a # character. These are sometimes called hashtags but we like to use the term twemes. Through the use of twemes, we can all view what people are talking about across the whole Twitter universe. In some sense, this can be thought of as an adhoc chatroom. We also pull in recent public photos from Flickr and public bookmarks from Del.icio.us. Twemes.com is particularly useful for keeping up on the real-time activities associated with a live event such as a conference. People who attend an event can choose an obvious tag (i.e., sxsw for South by Southwest) and use this tag as #sxsw in tweets, sxsw in uploaded Flickr photos and Del.icio.us links. Twemes.com also allows for adhoc polls to be created associated to a tweme.

twickie

It’s the Easiest Way to Archive a Twitter Response Thread

Twist

View trends on Twitter in a graphical format.

Twitdom

Twitdom is a database maintained by fellow tweeple like you.

Twitly

Seperate the groups you follow on Twitter

Twitsay

Call a number, Record your message, Listen on Twitter

Twitster

Twitster is a PHP application that lets you display tweets on your own web site from everyone you follow in Twitter.

Twitt-Twoo

Twitt-Twoo is a simple little plugin that will allow you to update your Twitter status right from your blog’s sidebar. AJAX takes cares of the hard work, and means that your page doens’t even have to reload, allowing for quick and easy status updates.

Twittar WordPress Plugin

The objective was quite simple: create a plug-in that uses Twitter to show avatars in comments in WordPress blogs. But after discovering the potential of the Twitter API, the plug-in evolved into a complete “avatar for comments” solution for WordPress.

Twitter Bin

What is this?
TwitBin is an extension for firefox that brings the power of twitter right in your browser.

twitter browser

Browse your feed and your friends feeds

twitter mail

Post to your twitter account through a unique email account.

Twitter Safe

Twitter is the hottest Social Media Platform of 2008..but if you lost your Followers, Following, and Replies on ‘Black Tweetsday’, you know the panic and fear that raced through the Twitterverse. Oh the Horror! Now there is a solution, to keep YOU Safe..TwitterSafe! Your One-Click Backup and Restoration Vault! Protect Your Twitter… Click and Be Safe! TwitterSafe! Tweet On!

Twitter Search

Allows you to search keywords within twitter

Twitter Sharts

Shart’ your twitter status anywhere within your wordpress blog posts or pages.

Twitter Timer

Need to remember something? Send me a direct message, and I’ll tweet you back. For example, ‘d timer 45 call mom’ reminds you in 45 minutes.

Twitter Tools

This plugin creates an integration between your WordPress blog and your Twitter account. Pull your tweets into your blog and create new tweets on blog posts and from within WordPress.

Twitter Updater

WordPress plugin that sends a Twitter status update to your Twitter account automatically when you create, publish, or edit your WordPress post.

TwitterBar

TwitterBar allows you to post to Twitter from Firefox’s address bar. A small unobtrusive grey icon sits to the right of your address bar; clicking on it will post your tweet, and you can hover your mouse over it to see how many characters you have left.

You can also post by typing “–post” at the end of your tweet. Clicking the grey icon when visiting a webpage will send a tweet with the URL of the webpage you are currently viewing.

TwitterBerry

TwitterBerry is mobile client for posting updates to Twitter. It works over the data network, so you don’t need to use SMS.

TwitterCal

It’s a free service that connects your Twitter account to your Google Calendar. Add events in a snap from your favorite Twitter client. Follow the 5 steps procedure to get started.

twittercounter

Connect to other Twitter users and see stats on any twitter account.

TwitterFone

Send Messages to Twitter with Voice -
TwitterFone is free service that lets you update your Twitter feed using your voice from any mobile or cell phone. You call it, speak your tweet, and hang up. A short while later, your tweet will be posted on Twitter.

TwitterGadget

TwitterGadget is a clean, robust, web 2.0 style client for Twitter.com, designed to submit status updates to Twitter via your iGoogle homepage or Gmail Account.

Twitterlicious

Twitterlicious is a Windows application that makes using Twitter more fun. It handles all the hard work, leaving you to read and write tweets with the minimum fuss. Best of all, Twitterlicious is free!

Twitterlights

Highlight & save the best parts of the internet, with a virtual highlighter. Use it, share it and since i-lighter is web based, never lose it!

Twitteroo

Lets you send Twitter updates from your PC

TwitterSafe

TwitterSnooze

Want to quite the conversation of just some of your followers? Hit the snooze button on your “verbose” Twitter friends.

TwitterStat

Twitstat – Real time Twitter Analytics

TwitThis

An easy way to send Twitter Messages -
TwitThis is an easy way for people to send Twitter messages about your blog post or website. When visitors to your website click on the TwitThis button or link, it takes the URL of the webpage and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their friends on Twitter.

Twuffer

Twuffer allows the Twitter user to compose a list of future tweets, and schedule their release.

Yakkle

Access your Twitter account and create tweets, view timelines, follow others and even cache your data.

Part One of Twitter Links – Twitter Tools

Twitter Links – Tools For Twitter

admin — Wed, 26 Aug 2009 15:02:49 +0000

We have put together a list of Twitter connections. Sites that help with your social experience on Twitter.

Tools

coTweet

CoTweet lets multiple people at the same company manage their business Twitter accounts together while keeping tabs on their brand name and how it’s being used. CoTweet can also be used to assign tasks to different departments and follow up on results and feedback.

DoesFollow

For all of the users that are obsessed over who’s following who: doesfollow will tell you exactly that. Just put in the two users and it plops out if they follow each other or not.

Feedalizr

Keep up to date with you and your friends social media activities on your desktop.

Friend or Follow

Submit your Twitter screen name to find out who you’re following that’s not following you back, and who’s following you that you’re not following back.

HootSuite

Streamlined Twitter account management from one clean, user-friendly interface is yours when you use HootSuite. In addition to being able to manage multiple Twitter accounts and profile from one application, you can also schedule tweets, track clicks to your links (using HootSuite’s ow.ly URL shortening service) and get an entire overview of each Twitter account with easy tab-based navigation.

Hummingbird

It focus on managing your followers and friends. Follow pages at a time with the click of a button. Unfollow those who unfollow you; and never re-follow anyone a 2nd time!

iTweet 2

New interface with twitter -
Built-in auto-refresh, search and hashtags Full follow, block, notifications features View user bio, location, URL inline with tweets Watch conversations with “in reply to” links

MindMeTo

Sends reminders to you via Twitter

MyCleenr

The best way to clean your Twitter contact list!

MyCleenr is a unique way to sort your friends by their last tweets. It allows you to get rid off all the inactive and useless accounts that you are following!

MyTweeple

Manage Your Twitter Following and Followers. These tools are designed to help you make informed decisions when it comes to following people on Twitter.

MyTweetMap

Map/Twitter Mashup -
Simply enter your Twitter name and password, and see the messages from those you follow pop up on a Google Map. You can also update your status right from this application.

OutTwit

If you are a Microsoft ® Outlook ® user, you probably have it open all the time. Now you can update your Twitter status and follow your friends without having to open any other applications. OutTwit seamlessly integrates Twitter into Outlook.

PingVine

PingVine is a free service that takes an Atom or RSS feed from your blog, lifestream or favorite website and posts it to Twitter, Ping.fm or Identi.ca

Pirate Twitter

Type your username, password and twitter post in and we’ll convert it to pirate speak!

Please Retweet
Please Retweet enables people to retweet you with a click and a comment. Instead of asking “please retweet”, we append a compact link to your tweet like this: http://plzRT.me/1. Here people can see your tweet, retweet and see the other retweets.

polldaddy

Create a poll and send it to your Twitter followers in seconds. No account necessary!

Qwitter

Qwitter checks your followers and notifies you as often as it can, depending on how many people are using it and how many followers they have.

re.twit’d

re.Twit’d lets you know what others people on twitter have heard that they think is worth repeating. Tweets are ranked by retweet popularity over several timespans.

retweet radar

Finding trends in the mountains of information ‘retweet’ed on Twitter.

Retweetist

Retweetist shows you the most popular retweets on Twitter. This is done based on the number of times a particular post (tweet) has been retweeted. Retweetist also has a leaderboard showing the top 20 users who were retweeted the most in the last 24 hours.

RSS to Twitter

PHP script to feed RSS to Twitter.

SecretTweet

SecretTweet - it’s completely anonymous. not even your ip address is collected.

straw poll

Tiny polls in 140 characters or less

TrackThis

Track Your Packages Over Email, Text message, Facebook or Twitter No more refreshing pages. No more wondering if packages have arrived yet. With TrackThis, we’ll send you near instant updates via Email, SMS messaging, RSS feeds, Facebook, or Twitter. We track UPS, Fedex, USPS, DHL and several other carriers.

Tweepler

Tweepler Is an easy, more enjoyable way of processing your New Twitter Followers. View a list of New Followers and classify them in one of two “Buckets” Follow (meaning you wish to follow them back) and Ignore (meaning you don’t wish to follow them and want to archive them out of the way, reducing clutter).

Tweet 2 Tweet

Put two Twitter screen names into the boxes below to see their conversation via @ replies!

Tweetahead Dashboard Widget

The TweetAhead widget allows you to schedule messages in advance (commonly referred to as “Tweets”) on the popular Twitter service. This means that your friends (or otherwise) will be able to know exactly what you’re doing even what your not at your computer. Fuel your twitter addiction with TweetAhead!

Tweetake

Back Up your Twitterings!

Tweetake

TweeTake lets you backup your entire Twitter account into a .CSV file (commonly opened with Microsoft Excel). Back up your tweets, followers and people you’re following in just a few minutes. Since many people have lost followers in the past due to Twitter downtime, or you may want to refer to an older Tweet (Twitter doesn’t currently let you keep older tweets), TweeTake is a must-have tool for keeping a copy of your Twitter account should the inevitable happen!

TweetCube

Share your files via Twitter with TweetCube. TweetCube allows you to share files on Twitter. Simple as that. Blast out your images, videos, music and more with just a couple of clicks, and your files are automatically posted on Twitter.

Tweetizen

Tweetizen is a simple web-based tool designed to help you filter the daily influx of tweets, and easily find the ones that are relevant to you.

TweetLater

Keep your Twitter stream ticking over with new tweets even when you’re not in front of your computer. Or, use it as your personal reminder system. PLUS… Send automated thank you notes to new followers, and automatically follow new followers,
if you choose to do so.

TweetWheel

Creates a wheel of your Twitter friends

Part 2 – Tools For Twitter>>

How To Use Twitter Search To Grow Your Business

admin — Tue, 11 Aug 2009 15:10:59 +0000

TheSocialGhost.com provides you a quick look at using the search functions within Twitter to grow your business potential.