You have to have a great idea.

You have to put in a little bit of work.

Add a little bit of magic and luck, and you can go viral and have the whole world talking about it.

That’s why YouTube is such a success. Anyone with a little bit of creativity can get noticed. It’s not just the stars with the big bucks.

Need an example? I heard this story on one of my local radio shows here in Denver. A group of college students put this together – no pay, just a lot of time – at a college in Montreal. The requirement to be in the video: you had to be able to lip sync to the Black Eyed Peas song “I Gotta Feeling”.

With almost 1.8 million views in just over a month, I would say that’s pretty successful.

Think creatively. Think outside the box. Even if you are doing it for a business, you can find some creative way to showcase what you do.