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Whether you are thinking about starting up your very first business, or have run a small business for years, you probably know a lot about your niche and your industry - and not a lot about technology. Yet things are changing daily, and you can't afford NOT to understand how to succeed online.
If you've attended a networking function, received an email with business advice, or read your favorite magazine or trade publication, you know "social networking" is the buzzword of 2012. Everywhere you look, people are saying Blogs, Facebook, Twitter, and YouTube are necessities for your business. But if you're like most business owners, you instantly have several questions that enter your mind:
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What’s one of the most important pages on your website? Your home page? Your services section? While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of [...]
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What does it take to write the perfect blog post? If you’re not a writer, chances are it can be the most difficult thing in the world. All kinds of questions run through your head: What do I write about? How do I find the perfect picture/graphic? What about keywords? How do people find my [...]
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Did you know the Internet is changing right now? I recently picked up a book “The Filter Bubble” by Eli Pariser. A few days later, someone forwarded me an interesting Ted video by Eli on the same subject. When you do a search online with Google, it doesn’t provide you with the same information as [...]
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What’s the best social media platform for you? It depends on your business, and who you are trying to reach out to. If your client is corporate, it may involve LinkedIn. While LinkedIn hasn’t zoomed to the top like Facebook in recent months, its still a platform used my millions of business people all over [...]
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With every post or page I create, I add at least one image that compliments the copy. I do this for a variety of reasons. 1. Photographs add visual space. People get tired of looking at long areas of copy, and photographs break up the monotony of the copy. 2. Graphics can give a reader [...]
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In our mail today, we received a powerful marketing piece that instantly made me take notice of it. We have a lot of urban areas popping up next to our transit lines – living and shopping space that make it convenient to ride the tram system throughout the city. This brochure is announcing one of [...]
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There are two types of people on the Internet today: people that spend money and people that make money. Unfortunately most business owners fall in to the category of spending more than they make, and have never learned the secrets of creating a … [Read More...]
