Using Video To Sell Your Idea

Once again, I found a video that has gone viral. Loaded just 2 days ago, it already has been viewed over 1.2 million times. Is there a lot of work in a video like this? Definitely. A lot of work and planning took place to make sure this all came together.

But the idea is to find a way to reach out and touch your clients. You don’t have to make it spectacular. You just have to be creative.

And you don’t have to be professional in the manner you present it. Just have fun and get out there and do it.

Video is the way we are moving. As video becomes more accessible to the search engines, you’ll find more uses for it. Use this as your inspiration, and start putting together some ideas.

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Going Viral With Video

You have to have a great idea.

You have to put in a little bit of work.

Add a little bit of magic and luck, and you can go viral and have the whole world talking about it.

That’s why YouTube is such a success. Anyone with a little bit of creativity can get noticed. It’s not just the stars with the big bucks.

Need an example? I heard this story on one of my local radio shows here in Denver. A group of college students put this together – no pay, just a lot of time – at a college in Montreal. The requirement to be in the video: you had to be able to lip sync to the Black Eyed Peas song “I Gotta Feeling”.

With almost 1.8 million views in just over a month, I would say that’s pretty successful.

Think creatively. Think outside the box. Even if you are doing it for a business, you can find some creative way to showcase what you do.

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