Every social site gives you the opportunity to become a writer. Not just to write up a resume, and provide a little bit of information on yourself. But to actually write in such a way that you attract the attention of the people looking for you.
Yet most people are missing the opportunity of a lifetime.
Let’s start with LinkedIn.com. When you fill out your bio, Most think from a resume standpoint, and put something like this:
Director of Recruiting at ABC Company
What does that really tell you about the person? When they are out answering questions in the Q&A section, or inviting you to be a friend, that’s how you make an initial decision. Compare that to:
Small business online marketing expert and coach, author, trainer, social networking expert and photographer
When that shows up, it tells you my specialties – what you can expect out of building a relationship with me. It tells you my knowledge base, and more importantly, what I’m hoping to capture by building relationships. Oh yes. It also provides a ton of keywords so if anyone is searching for a photographer and a social networking expert, I’m more apt to place high in the search results.
Compare that to the Director of Recruiting at ABC Company. I guarantee most people will never search for those keywords.
And it doesn’t stop with LinkedIn. Head over to Twitter and you’ll see the same thing. Instead of putting a title in your bio, put in your keywords. It makes it easier for people to find you based on your common interests, not based on your job description.
In the new economy, it’s not about what job you have or what title you use. It’s about your skills – your keywords. If I want someone with your level of expertise, how can I find you?
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Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!