I’m sure you have heard the term ghostwriter before.
If you’ve ever read a book by a president, a major sports figure, or even a celebrity, chances are it was written by a ghostwriter.
Ghostwriters learn to ask the right questions and listen closely. They may not be an expert at what they are about to write about; in fact they probably don’t have any experience at all in what they are about to say. But they have an incredible gift to listen and convey that message into words. They know how to dig to the root of the message and give back a story that is worth telling.
They are experts at writing.
And once the book is published, for the most part the ghostwriter’s work is done. The author takes full credit, they go on the speaking tour, and they get paid the royalties for having a successful book.
The reason so many of the top people in the world rely on ghostwriters is simple. They may be great thinkers with a lot to say, but that doesn’t necessarily equate to being an excellent writer. And even if they are, they simply don’t have the time it takes to commit to writing a book. They have day jobs. They run companies or spend time operating restaurants or medical practices. They spend their time creating the story; not writing it.
But their messages are valuable; and so they work with a talented writer that is happy to provide a service, write a book conveying all they have to give, and simply get paid for it and walk away.
Enter the ghost blogger. The ghostwriter for the modern day world.
Today more than ever, companies must be a media company in addition to what they do during the day. Content is the only way to gain traction in the online world. Without it, there is no way to compete with your competitors that are doing it faster and better than you.
You need content. Quality content. And the only way to get quality content is to write it yourself or pay someone else to do it for you.
Enter a ghost blogger.
A ghost blogger is good at asking the right questions and listening to the answers. They know how to dive into the research world, find out what people are looking for online, and match up your content with their expectations.
They don’t write the “blah, blah, blah” that doesn’t get noticed. They don’t use the generic copy that is written by mass industry sites and distributed to hundreds, maybe thousands of other businesses just like yours. Instead a ghost blogger creates stories exclusively for you.
They understand what you have to offer. They understand what your potential clients are looking for. And they marry the two together in excellent content that gets you noticed.
They do it to make your business look good. They do it to make you look good. And they do it to allow you to be able to share your story over and over again, all written in a perfect way that puts your business in the spotlight, even if its just for a moment.
Ghost blogging – We do all the research, we do all the writing, you get all the credit.
It’s the perfect way to help your growing company make huge waves in the online world.
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Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!