5 Copywriting Mistakes Most Small Business Websites Make

5 Copywriting Mistakes Most Small Business Websites Make

Think your website is a good enough marketing tool for your business? Let me ask you a question: how large is your traffic volume and what is the conversion ratio once you get them there? Many small business owners put up a website because it’s a necessary marketing...
3 Stories A Copywriter Can Teach You To Use For Your Branding

3 Stories A Copywriter Can Teach You To Use For Your Branding

Once upon a time in a land far, far away … A lot of our favorite stories from childhood start out using this line, and with good reason. When you see it, you instantly fall back and get ready for a good story. It reminds you of a time when you’re mom or dad tucked you...
How To Tell The Stories To Make Your Audience Say WOW!

How To Tell The Stories To Make Your Audience Say WOW!

Have you ever gone to a networking function where you each get to give a 30 second commercial, and the person to your left stands up and says: Hi I’m John and I sell roofs. If you have hail damage or your roof is leaking, I can fix it. Thank you. Boring, right? Okay,...

12 Types Of Content And Why We Want It

  What type of content do you produce for your online presence? What kinds of content do you look at regularly? Do those two match? If not, why not? The easiest way to determine what you should write about every single day is to look first at the type of content...