As Facebook becomes more popular among adults using Facebook for business, I’m noticing there is a lot of confusion when it comes to profiles, pages and groups. Facebook monitors its data quite closely; do the wrong thing and you could find yourself deleted from the system, which could be devastating if you’ve built up a big following and its bringing you in money.
When you first sign up with Facebook, you’ll start with a profile. Your profile is all about you; not your business, your product, or your service. Your profile is created by using your real first and last name. Then you fill your profile with your personal information. Add as much or as little as you like. But remember your profile is your window to the world. If someone is deciding on whether to do business with you, this helps break the ice and gives the opportunity to find something in common.
A Facebook Page, also called a Fan Page, is for businesses, brands, organizations, or celebrity/public figure. Your page is all about business, and is the one place you can actively promote what you do. When people become your “fan” they want to interact with your business and other fans of the business. They have a desire to learn more about you and what you do. It’s also a great way to gain more traffic to your website and blog by providing links back to your site, and an RSS feed from your blog. Unlike your profile, you are allowed to have multiple fan pages – we have one for VirtualPhotographyStudio and for TheSocialGhost.
Groups are formed by Facebook users around a common interest. For instance, we have a Professional Photographer group on Facebook that allows anyone with an interest in making money with their camera a place to go and interact with other like-minded people. You can start a group simply by going to the Groups application, and clicking on the “Create a Group” in the upper right hand corner of the page. You can build your friend lists by joining groups of interest to you, as well as designing one or two of your own.
Still having trouble understanding the difference? Want some help creating the content for your profiles, pages or groups? TheSocialGhost is here to help you with all of your social marketing needs.