5 Copywriting Mistakes Most Small Business Websites Make

5 Copywriting Mistakes Most Small Business Websites Make

Think your website is a good enough marketing tool for your business? Let me ask you a question: how large is your traffic volume and what is the conversion ratio once you get them there? Many small business owners put up a website because it’s a necessary marketing...
3 Stories A Copywriter Can Teach You To Use For Your Branding

3 Stories A Copywriter Can Teach You To Use For Your Branding

Once upon a time in a land far, far away … A lot of our favorite stories from childhood start out using this line, and with good reason. When you see it, you instantly fall back and get ready for a good story. It reminds you of a time when you’re mom or dad tucked you...
7 Ways To Repurpose Your Blog Content

7 Ways To Repurpose Your Blog Content

“I’ve created blog posts in the past. But what I hate most about that is every post dies a slow death. It gets shoved to the bottom of my home page until it disappears forever, never to be seen again. I have some great content there. But now its not doing me any good....
Why Every Single Business Owner Is Now Director Of A Media Company

Why Every Single Business Owner Is Now Director Of A Media Company

What is the definition of a media company? A media company is a company that is specialized in production and delivery of media, which can take the format of digital, audio, video, print or events. And now more than ever, that describes every single person that ever...
How To Tell The Stories To Make Your Audience Say WOW!

How To Tell The Stories To Make Your Audience Say WOW!

Have you ever gone to a networking function where you each get to give a 30 second commercial, and the person to your left stands up and says: Hi I’m John and I sell roofs. If you have hail damage or your roof is leaking, I can fix it. Thank you. Boring, right? Okay,...