Remember when you used to pay for advertising? While it still takes money, thought and ingenuity to keep your brand fresh in everyone’s minds, it today’s world you can rely on everyone around you as well. I remember when the first restaurant to use a real person as a testimonial hit the marketplace. Subway began [...]
[Continue reading…]12 Types Of Content And Why We Want It
What type of content do you produce for your online presence? What kinds of content do you look at regularly? Do those two match? If not, why not? The easiest way to determine what you should write about every single day is to look first at the type of content you look at every [...]
[Continue reading…]5 Ways Your Photography Can Teach You More About Blogging
With today’s technology, you can shoot images everywhere you go. From pictures of your family, friends and business associates, to what you had for dinner, there is a time and place to share a lot of what you do each day. But some of it comes from knowing how to capture images that will add [...]
[Continue reading…]Ways To Make Sure Your Content Is Mobile Friendly

Over the years, we’ve noticed a trend with the creative types. Creatives love the newest technology, the newest gadgets. So when its time to design new sites, they head to the latest design tools to get the most WOW they can. We’ve taken the opposite approach. Yes, we always make sure our sites are professional [...]
[Continue reading…]How Your Sites Analytics Can Provide Ideas For Blog Topics

There are really two parts to coming up with your blog content. First you have to come up with a blog topic that ultimately leads to your title. Second, you have to be able to write a complete article – shoot for 400 to 800 words – in a reasonable amount of time. While the [...]
[Continue reading…]Why An Editorial Calendar Can Help Make Your Blog More Productive

As a small business, online content productivity may not be at the top of your list of things to do. But in today’s online world, it should be. If your website is sitting there accomplishing no more than a simple brochure, you are losing online customers and relevance. Blogging works. But its quality content that [...]
[Continue reading…]The 3 Ps of Content Marketing

When you are starting out in business, you start out as simple as possible. A basic website and business card can keep your business going for months or even years. Yet as your business evolves, the simple approach isn’t going to keep clients coming in. Once you touch the immediate people in your circle of [...]
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Should You Use Comments On Your Blog?
If a prospect calls you and leaves a voice mail asking for more information about your services, you call them back. If you meet a potential customer in person and they have a question for you, you listen carefully and answer it as well as possible. If a client emails you with questions about a [...]
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