You have to have a great idea.
You have to put in a little bit of work.
Add a little bit of magic and luck, and you can go viral and have the whole world talking about it.
That’s why YouTube is such a success. Anyone with a little bit of creativity can get noticed. It’s not just the stars with the big bucks.
Need an example? I heard this story on one of my local radio shows here in Denver. A group of college students put this together – no pay, just a lot of time – at a college in Montreal. The requirement to be in the video: you had to be able to lip sync to the Black Eyed Peas song “I Gotta Feeling”.
With almost 1.8 million views in just over a month, I would say that’s pretty successful.
Think creatively. Think outside the box. Even if you are doing it for a business, you can find some creative way to showcase what you do.
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