With all the advances in technology, and the ease of using a video camera to capture anything, anywhere, how do you go about using video to market your business? Here are 5 ideas to get you going.
1. Have a video introduction on the main page of your site.
Why not place a video to greet people when they visit the first time? Place it along the side or in your header, and make it clickable for people to watch if and when they prefer. Always give people the option to watch a video – if they’ve visited your site before, they may have a specific purpose for being back. Making them watch a video, or hunt for a way to turn it off can be frustrating. If people desire to watch it, they will find a way.
2. Add video testimonials to your sales pages.
Reading a testimonial is the first step to finding a new client. From there, give your testimonials more authority. Including a photograph and a link to a corresponding website will offer a stronger believability factor. And by taking the next step and actually recording a client giving a testimonial gives you the highest recommendation. If someone is willing to talk directly to you about a company – that’s believability.
3. Give away free video tutorials.
Do you have a product where training is a part of your service? Why not build a few video tutorials to show how easy your product is to use. The great thing about building a few promotional video tutorials is you can use them in many ways. Share them on YouTube, and they may go viral. Put them on your blog and they become a permanent part of your content.
4. Interview an expert.
Who is an expert in your industry? It may be someone in your company, yourself or your spouse, or a mentor you’ve been following for years. What can they add to your site to give your product or service more credibility, and make people want to do business with you? Remember, you don’t have make this a sales pitch – just information that your readers will find useful. A wedding photographer could interview the editor of a local wedding magazine, and get 10 tips to creating a beautiful wedding. It builds up your credibility because you personally had contact with another expert. And it adds to your content by showcasing ideas for weddings in a great way.
5. Create a video with how to advice, tips, or information.
These are the easiest to do. Head to a quiet room in your home or office. Set up your Flip Video or Bloggie Camera on a tripod and start shooting. Remember to keep it short and to the point. YouTube videos can be no longer than 10 minutes, and anything longer than that would lose interest anyway. Have a few ideas in mind, be sincere, and start sharing.