4 Ways To Use Blog Content To Gain Clients

4 Ways To Use Blog Content To Gain Clients

I’ve been blogging for one client for several years now. We met a while back to discuss new directions and new projects.

As we were chatting, I realized John was completely in the dark about the true value of the content he already had. The more we discussed, the more he talked about having to create new content to reach out to his clients in new ways. So I asked a simple question.

Does the content he already has in place still apply to his business?

And of course the answer was yes.

Creating blog posts may be difficult – that’s where a ghost blogger can help you out. But once you have content in place, its easy to repurpose it and use it for other things.

Each original blog post is created on your site for a reason. Its there to be functional as of the day its created, as well as be available to search engines for specific key words as people search for what you have to offer in the future. But it also can be used for a lot more than that.

Newsletters

Let’s say you work with your ghost blogger to write content every week using a preplanned theme. (Which you should be doing, aren’t you?) A tax accountant may declare March to be “tax tip” month with tips on how to see bigger savings on your taxes in April. A mechanic may announce September as “winterizing” month, offering tips on getting your car ready for the long winter ahead. Once you have posts that are created specifically for your theme, use them as you create a newsletter and email them to your current client base. Even if they don’t visit your blog regularly, you can still give them the same message – with little work on your end.

Marketing Materials

Hate writing yet really want to develop postcards and brochures for your current clients? Use content from your blog. It’s created with your ideas in mind – it’s your content. You can easily incorporate it into a wide variety of formats, all without having to think about what to write. Just copy/paste and put it into anything you’re planning.

Free Reports and Lead Generation Tools

Once you’ve had several months of content created for your blog, you have a variety of things on a variety of subjects. And invariably some of it can be used together to create an even more valuable product – a free report. When people come to your site, 99 percent of the time they will leave without taking action. By offering a free report for them to sign up for – something that captures attention – they will freely hand over their email address, meaning you can market to them again and again for months into the future. Your value is in your list. Build it the right way, all with information you already have in place.

Books and eBooks

Want to really be an expert in your field? Why not create a book? With so many resources available to you today, you can easily create a book or ebook that you can sell and make money with too. Kindle makes it easy to get your book on Amazon. Want a hard copy book? Try CreateSpace, also an Amazon company. Personal trainers can create cookbooks and workout training products. Plumbers can do self-help guides to home maintenance. And of course a whole lot more.

Whatever you do, be a little more creative with it. And with a ghost blogger in place, content isn’t something you have to worry about. Which means your project ideas can run free.

What will your next project be?

Filed Under: Content Marketing Tagged With:

Content Marketing To Niches To Bring In Riches

Target Market: women, ages 18-65 with a pulse

It’s tempting to aim for everybody when you create your new marketing campaign. After all, you’re product/service is the perfect solution to a problem near and dear to your heart. You know everyone will love it; therefore it’s almost a give that you promote it to everyone.

Yet how does a 22 year old woman just out of college and starting her first job relate to a 36 year old woman with two kids in elementary school buying a home upgrade?

How does a newly married 30 year old woman plan for retirement compared to a 62 year old newly divorced woman who just received a promotion at work?

The key is they don’t. In both of these examples, the women are on completely different tracks of life. They all may be looking for financial advice. But the method they will use to find the advice, and the advice they are looking for, are completely different.

And if you make one blanket statement to try and reach them all, you will fail even before you begin.

“We offer financial advice to women,” just doesn’t cut it.

Because each of these women are different. And they want something that speaks to them before they are willing to listen – and invest – their hard earned money.

In this case, it doesn’t matter if the business  – the financial adviser – chooses to develop their company around offering advice to women. What does matter is how they present themselves to the various groups of women they are trying to attract.

Their mission may be:

To help women achieve financial independence.

Content Marketing To Niches To Bring In Riches

Yet when they further define whom they target, it may be:

20 somethings who are starting out in their first positions after college, saving for life changing events such as marriage, kids and a first home.

30 somethings starting a family who have the desire to give their kids the best education possible in the future while saving for a meaningful retirement

40 somethings approaching “empty nest” with kids leaving for college, changing career and lifestyle goals, and reevaluating what the future means

With three distinct groups of women in their core market group, they can begin developing marketing strategies to reach out to each.

They can create stories that make each woman who reads their marketing materials say “Wow, they get me.”

People don’t want to work with companies. They want to work with a friend. They want someone who understands everything about them, right down to the problems and frustrations of their daily lives.

If a company gets that, if they can tell the story that makes them feel like “they get it”, they will have a much easier time reaching their own success.

Ready to learn more about writing and how to reach out to your own target market? Join me in April for my Blog Writing class.

Filed Under: Content Marketing

4 Things That Could Be Holding You Back From Writing On Your Blog

 

Today’s the day. I’m going to sit down and write on my blog.

Okay, I’m sitting here. Have my computer ready to go, water next to me, my favorite music on in the background. Write. Write. Come on, get with it. Think of something and write.

Oh wait, I forgot to start the dishwasher. Let me run and do that.

The phone’s ringing. Let me see who it is.

Oh, I’ll try this again tomorrow. I’d rather do lunch with a friend anyway.

Does that scenario ring true for you? I know it does with a lot of people.

Unless you love writing and write hundreds of words every day, chances are your computer screen can be a bit intimidating.

Yet if this is what you’ve decided to do – you have a business, or an idea, or a concept – and you choose to use your blog to get the word out there, writing isn’t an option. You have to write to create content, need content to play in the social realm, and must come up with different ideas all the time in order to keep things fresh and new.

But that isn’t always an easy task. And I’m betting you can see yourself in the following questions as well.

1. I have trouble coming up with ideas to write about. They all seem so trivial and not worth writing about.

A while back I worked with a woman who was creating a blog dedicated to Scoliosis. She created a post “What Is Scoliosis?” and a post “How I’m Impacted By Scoliosis”. And that’s where she lost it. “What else is there” she asked?4 Things That Could Be Holding You Back From Writing On Your Blog

So we had a conversation on all the things you could write about on this one topic.

Scoliosis affects many different people: men, women, kids, teens, adults, seniors. Scoliosis can be mild, moderate, severe, advanced. There are many different ways of handling the symptoms. There are many ways of living with the pain. You can look at it through the eyes of the person living with scoliosis, or look at it through the eyes of a mother tending to her teen.

In short, you have to look beyond how it affects you personally, and look at it in minute detail from every angle possible.

You don’t write about broad topics; instead you find one detailed item to write about and express it as much as you see fit.

If someone wants to read about something, they aren’t looking for the broad topic. Chances are they’ve been through dozens of “What Is Scoliosis” pages. What they are looking for is the details – “How do I go to prom and not have pain from scoliosis” – instead.

Think about your life. When you have a question, does it seem trivial to you at the time? Neither will your post when someone is searching, and finds your content, and gets an immediate answer to their questions.

2. I sit down to write and then promptly freeze up. How do I get over writers freeze?

This one is difficult and easy at the same time. My answer is – just do it. Your first post doesn’t have to be perfect. Nor does your 10th post. When I look back at my first posts from years ago, I’m amazed at how little content was there. There wasn’t a lot of detail. And they were only a few sentences long.

But they were a start. And the more I typed, the more posts I created, the better they got. The more my personality started shining through.

Your first posts don’t have to win Oscar or Pulitzer or whatever award you’re “dreaming” of. They just have to set the precedence for what direction you want to go.

3. My ideas are more surface ideas, and I have a hard time putting the details down.

Are you having the “scoliosis” problem where you can come up with the title “What Is Scoliosis” but beyond that, have trouble with the details? Instead of sitting down at the computer ready to write, sit down with my Blogging Planner instead.

Start with your concept – i.e. scoliosis. Then start brainstorming from every direction you can think of. Don’t judge your ideas, just write down concepts.

Then once you have a variety of ideas, begin to plug them into a calendar. It’s much easier sitting down with a title and a basic concept, and starting to write from there.

4. How do I make the ‘who do you think you are’ voice in my head go away?

Once you’ve been writing for a while, you’ll start taking on the “expert” persona. You’ll get into more controversial posts that give your opinion instead of the facts. You’ll make judgments, recommendations, and provide resources. In short, you’ll be tooting your own horn and showcasing how much you know on the subject.

And that’s when the doubt creeps in. “How can I do this?” “Am I really qualified to be talking like this?”

The answer is yes. If this is what you love, who you are, and what you choose to research, live with, and no more about, you become the “expert” at what you do.

No, you can’t give anyone medical advice if you aren’t a doctor. But you can tell them about your own personal experiences and how you’ve researched your content.

When you live it, know it, understand it, and research it day in and day out, you can talk about your experience.

That’s what your blog is for.

———-

Want to create a blog for your idea, yet having trouble putting it all together? Know what you want to blog about but the details are leaving you “stuck”? Maybe its time for my Blog Writing Class. In four short weeks, you’ll be on your way to writing and managing a dynamic blog presence that not only captures attention every time someone reads what you have to say, but starts building your own online reputation too. Only 50 seats available – register today.

Blog Writing

Filed Under: Content Marketing Tagged With: , , ,

Listen . Ask . Create … The 3 Rules For Online Marketing

Ready to design your new website? Writing up your About Us page or creating your Services page? How do you know what to put in it?

If you’re like most people, you throw it together based on a sampling of other companies within your industry.

Or maybe you’ve been in business a while and it’s a create – test – redo approach where you originally created your “stuff” based on a sampling, you’ve tested it out for a while, and you’ve made corrections along the way. To the point it’s pretty good.

But is it great? Does it really give your clientele everything it should? Is it reaching out to the right people at the right time? Does it send the right message? Are you truly capturing 100 percent of the audience you should?

If not, you may be approaching your online content in the wrong way.

Online we’re all a little ADD. We get to where we’re going as fast as possible, only to back out and go somewhere else if we don’t immediately see exactly what we’re looking for.

If nothing makes us say WOW, we’re on to the next site. We want something that stands apart from all else. We want it to capture our attention and speak directly to us. We want the message to appear as if it was written exclusively for us.

Anything less makes us turn the other way.

So how do we do that? Easy.

Listen. Ask. Create.

The 3 Rules For Online Marketing

Listen

I love social media because you no longer have to rely on focus groups or survey people in person to get a general idea of what’s happening. Type in a question at Google and you’ll find a variety of answers to your questions. Head over to LinkedIn, Facebook, or Twitter and do a search for your topic. What’s the chatter?

Then listen to all they have to say. They will tell you what’s missing, what’s wrong, or what they really need from a business like yours.

“I hate standing in line. I would love to have someone deliver this to my home.”

“Why can’t I find something unique? Everywhere I go its like someone used a cookie cutter to create their business.”

“Hasn’t anyone had this problem? I feel like I’m alone in the world.”

You’ll see things like this all the time. Listen to it. Then start building your ideas around it.

Ask

Once you have your ideas, you can verify whether people are really attuned to your logic by heading out and asking them.

Create “this or that” questions that allow people to pick their favorites. Then spread very quick surveys all over your social sites to find out what people are really thinking.

The great thing about the Internet is people are used to sharing their ideas. All you have to do is ask. Don’t make things complicated or make them think for more than a few seconds. The quicker you can be, the more answers you’ll receive.

And always include open ended questions as well.

This or that?
Why?

The why, of course, is optional. But just by putting it with all of your questions, you’ll receive valuable feedback all time. So much so that you’ll occasionally gain valuable input on future products/services just by listening to how they respond to your questions.

Create

Only after your ideas are solidified should you take on the task of creating your marketing tools. Everything from your business card, to your website, to your About Us page can all be created in such a way they speak directly to the person viewing it.

When you define exactly what they want, you can give them exactly what they are looking for. And the funny thing is when you speak directly to one person on a very personal basis, you’ll reach directly into the mindset of the person that needs what you do the most.

And of course there are always dozens, hundreds, even thousands of other people all reaching that conclusion as well. You just have to find them. And your “personalized” message will do the rest.

Filed Under: Content Marketing Tagged With: , , ,

It’s a New Liquid World – Why Content and Storytelling Is The Future

Is content part of your marketing plan for 2013 and beyond? If not, it may be time to think twice.

While I’ve been marketing with content and storytelling for years now, I’m seeing a definite trend for 2013.

All through my business career, I’ve always realized as a small business I can look to large corporations for marketing advice. Because large corporations have millions to spend on their marketing strategies, they know what works and what doesn’t, and spend the time testing and evaluating to come up with the best combinations possible.

When they do something, you can better believe there is full intent behind it.

Since small business owners can’t afford at the same rate, we can watch and learn. Now with the Internet, that’s easier than ever.

Coca-Cola came out with their marketing mission statement – Content 2020. Put aside some time and watch – you’ll learn a ton from a company that knows what its doing, and has put a lot of time and thought into this process.

In particular on video 2 around the 3:30 mark, they go over their 70/20/10 content model – something we can all listen to and take seriously.

I’ll be watching this presentation several times in the coming weeks as I begin to put together my own content plan. With all of their great advice, consider it your own personal coaching session – absolutely free.

Enjoy – what do you think? I’d love to hear your comments.

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24 Tips To Help You Develop Your Story

Everybody has a story.

And when it comes to business and marketing, the great companies understand this and develop their own stories too.

Think Toms Shoes. The entire concept is built around a simple pair of shoes and one man’s vision of being able to provide shoes to children in third world nations across the globe.

Or Coca-Cola. Over 1.8 billion times a day, people buy their products. And its not just a preference; its an emotional decision based on many things, including taste, branding, and ties to the overall feel of drinking a Coke.

Want to come up with your own story? Here is a list of tips to help get you started.

24 Tips To Help You Develop Your Story

1. Think of your best customer. Why did they choose you?

2. How do you best represent your company? What do you stand for?

3. What is your number one cause?

4. What charitable contributions are closely related to your business ideas?

5. What makes your product/service unique?

6. What can you learn from other companies’ stories? (Start by spending 30 minutes going through Toms and Coke’s stories.)

7. What one word or phrase is synonymous with your company’s goals or values?

8. What would you write or publish a good on?

9. Define your audience; who are they and what makes them tick?

10. What do people not know about you, and if they did, they would become raving fans?

11. What are your prospects biggest pain points? What will turn them into a positive?

12. What would make people talk about you?

13. What would make people join your Facebook page in droves?

14. Why are you who you are today?

15. What is missing from your industry?

16. What concepts have past clients picked up on within your community? What blog posts do they read most? What marketing materials do they respond to the most?

17. Who are your employees and why do they work for you?

18. Why do customers come back to you again and again?

19. How do you want to be remembered? What is your legacy?

20. What images stand for who and what your company is all about? How can these images help you tell a story?

21. What story is easily told in a variety of format: text, audio, video, social media and through publicity?

22. How does your competition think of you?

23. Why did you start your company?

24. What would you like to do in the future?

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12 Types Of Content And Why We Want It

 

12 Types Of Content And Why We Want It

What type of content do you produce for your online presence?

What kinds of content do you look at regularly?

Do those two match?

If not, why not?

The easiest way to determine what you should write about every single day is to look first at the type of content you look at every single day.

Yes, in some cases your content may be based on a problem that people only face once in a while. I won’t be looking for a wedding photographer once I’m married, and I won’t be looking for a drain cleaner if my drain is working fine.

Yet even if you are looking for a wedding photographer or a plumber to clean your drain, there are things you look for when searching out the best.

And that’s the kind of content you should be producing.

1. Content that allows us to dream

2. Content that gives us confidence to reach for bigger things

3. Content that allows us to understand the basics

4. Content that tells a story

5. Content that takes us on a journey

6. Content that inspires us

7. Content that makes us laugh and smile

8. Content that surprises us

9. Content that confirms our ideas and assumptions

10. Content that reveals secrets others may not know

11. Content that entertains

12. Content that gives us a fresh point of view

Do you see your content in any of these? If not, it may be time to change it up and create a fresh new approach to the content you create every day.

People head online to escape their current situation. Even if they are dealing with a plumbing issue and they can’t use the kitchen until they find a plumber and fix the drain, they still want to find some inspiration in the process.

Be that person.

Filed Under: Content Marketing Tagged With: , , ,

Ways To Make Sure Your Content Is Mobile Friendly

Over the years, we’ve noticed a trend with the creative types. Creatives love the newest technology, the newest gadgets. So when its time to design new sites, they head to the latest design tools to get the most WOW they can.

We’ve taken the opposite approach. Yes, we always make sure our sites are professional looking and can pass the “acceptable” test when people enter our sites for the first time. But beyond that, we never want to chase away a potential customer because they don’t have the appropriate tools downloaded to their computers. Our goal is to be able to easily reach virtually anyone in our target audience, any where in the world.

In today’s world, there are massive technological shifts almost on a daily basis. And all you have to do is open up a newspaper (if you still receive one) or turn on the television to know the latest technology is smart – phone and tablet format that is.

Statistics show there are 2.3 billion people now connected to the Internet on a global basis. 1.1 billion of them are 3G subscribers. Almost 30 percent of all US adults now own a tablet (a figure that is likely to increase drastically here in the next month). And nearly 50 percent of your audience is using mobile as their primary Internet access device.

Which means if you are stuck in the web design world of thinking only from a laptop or desktop application, you are missing out from connecting with almost half of your potential customers.

Many designers today will offer you a web design along with a conversion to mobile application. In other words, they’ll give you a graphically pleasing site if you view it with traditional technology, but when you simply convert the same look and feel to a mobile device, it’s anything but user friendly.

There are distinct differences between the two. And if you don’t design with your mobile visitor in mind, you may be losing business. Here are a few tips to help you think from a mobile perspective.

Keep It Simple

If you use your mobile device regularly, think about what you like in a site. Chances are its something quick, simple and easy to navigate. Mobile users don’t want to spend minutes finding the right content. They want things easy. They don’t want lots of buttons and options. They want relevant information in an easy to get to fashion.

Include information like phone numbers, addresses, maps, coupons, one line descriptions and headlines – just enough to give your viewer what they are looking for, and providing them the option to click and dig deeper if they so desire.

Load Times Are Important

When you’re sitting at your desk and a site takes seconds to load, you probably click out and move on. On a mobile device, timing decreases drastically. The last thing someone wants to do is sit around for seconds at a time waiting while things load. The more instant your site is, the more response you will receive.

Avoid heavy graphics or large files. Use only minimum amounts of JavaScript or CSS files. Never us Flash, which doesn’t work on many of the devices in use today. Concentrate on using HTML5 and its features.

Touch Is The New Click

On your desktop or laptop, your mouse is your primary device. On smart technology, your finger is your primary device.

If you’ve ever tried to hit a tiny navigation button with your finger, you know the trouble it can cause. And if a visitor continually struggles to click on the information they want, they may give up altogether. Think finger size, and increase your clickable items to give people the ease and comfort to move exactly where they desire.

iPhones Don’t Rule The World

I love my Macs, iPhones, and iPads. Its what I prefer. But I’ve had lots of comments along the way from people that avoid Apple products like the plague – they love their Android devices.

Whatever you prefer to work on and with, just remember this is an ever-growing, ever-changing market right now. The more accessible you make your content for every type of smart technology out there, they more you’ll see your business grow. Make sure your content works flawlessly on devices with all size screens and platforms and operating systems, including iOS, Android, Blackberry, Nokia and even Opera.

Automatic Redirects

Don’t forget to automatically redirect your mobile visitors to your mobile website. Your webmaster can easily do this by creating a subdomain of your website – typically m.yoursite.com or mobile.yoursite.com – which will act as your mobile site. Your visitors should never have to think.

Test and Track

As your site continues to grow and your traffic comes from a variety of places, it’s a good idea to keep track of where it is coming from. Use Google Analytics and separate out your traditional site from your mobile site. Find out where each set of visitors comes from and goes, test various things, and change accordingly.

Filed Under: Content Marketing Tagged With: , ,

Why An Editorial Calendar Can Help Make Your Blog More Productive

As a small business, online content productivity may not be at the top of your list of things to do. But in today’s online world, it should be.

If your website is sitting there accomplishing no more than a simple brochure, you are losing online customers and relevance. Blogging works. But its quality content that pushes you far above your competition. And if every blog post feels like the largest chore on your to-do list, it will be the one chore that is pushed to the wayside every time.

To increase your online content productivity, the easiest way is to start your own editorial calendar. Magazines do it. Large websites do it. Why not you?

To get started, you’ll need an easy two step process.

Step 1: Create a monthly editorial calendar of topics or themes for the coming year. This is your basic structure.

Step 2: Create a weekly editorial calendar for every month to flush out topics you want to go into more depth on.

That’s it. Easy enough, right?

The benefits of doing it this way are many, including:

Focus – This simple step means you can focus in on an entire years worth of promotions, which ultimately will help your business in more ways than one.

Perspective – Looking at one year at a time divided down by months gives you key goals and objectives for the entire year.

Consistency – Having a plan in place automatically gives you more likelihood you’ll follow through. Consistency wins the race every time.

Scalability – Whether you are a one person shop or a company with 50 employees, this easy system can add value to any size business.

Now lets get into how to set up your two step system.

Step 1: Monthly Calendar

Set up your calendar in a place you can refer back to it every week. You can start it for a calendar year, or simply start with the next full month coming up.  Choose a theme or topic for each month, and add in relevancy for what you’ll be doing with your business for that month. For example, a catering company may do a lot of parties during the month of December. They may choose “Planning Great Holiday Parties” as their November topic to start bringing in potential customers for the holiday season.

Be sure you choose a topic that has depth to it.  “Planning Great Holiday Parties” can easily be split out into a variety of different topics, giving you something to write about every day of the week.

Step 2: Weekly Calendar

With your year full of monthly calendar topics completed, its time to focus in and narrow down on what you truly wish to talk about.

Identify topics that provide ideas and details that fully support your monthly topics. With our “Planning Great Holiday Parties” in mind, let look at how this can be broken down into weekly ideas.

As a catering company, they may work with individuals for home holiday parties, holiday weddings, offices for holiday luncheons, and large companies for large corporate holiday parties. If these are their four sources of primary business leads, they can incorporate each of these topics into week long themes. From there its easy to see how you can write anywhere from one to five articles on each individual topic.

Above all, remember your editorial calendar is a work in progress. While you should always have your weekly calendar completed a month or so out, you can make changes as you go along. If you discover a new niche you would like to pursue, or suddenly offer a new product or service, it’s easy to change direction, and keep everything in your online content system on track.

Your calendar system will only be as good as the time you put into it. Don’t do this in a rush and forget about it. Instead, dedicate time to it and get it as complete as possible. If you write, it will aid you in your daily tasks. If you outsource it and hire a ghost blogger to do it, it will be an easy way to keep you both on track, relevant, and on topic to help you with your business throughout the year.

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The 3 Ps of Content Marketing

When you are starting out in business, you start out as simple as possible. A basic website and business card can keep your business going for months or even years.

Yet as your business evolves, the simple approach isn’t going to keep clients coming in. Once you touch the immediate people in your circle of influence, it becomes more difficult to spread out and reach beyond the people that know and love you best.

Here’s a guide to building strong relationships through content marketing by following the 3 Ps – Presence, Publish and Promote.

Presence

You’re online. You may have started with a basic website, but over time that has evolved into so much more. Your presence now includes a blogging platform such as WordPress, as well as a variety of profiles on sites like Facebook, Google+, Pinterest, and LinkedIn. Everything you do contributes to developing a highly visible brand to a variety of people – they choose how to follow you rather than you demanding they follow you in a certain way.

SEO (Search Engine Optimization) Basics: Your sites and profiles are built with search in mind, and regularly rank for the content you provide. You don’t just create content on a whim; you produce it with keyphrase strategies in mind. You use search-friendly titles, tags, headers and links for every post you create. Technical aspects are also in place, such as redirects, sitemaps, robots, etc.

Analytics: You use statistics and tracking devices to determine how well you perform at everything you do. Google Analytics shows you how much traffic you have, where it’s coming from, and what happens along the way. You use internal statistics plugins on your WordPress platform to help you determine what people like to read on your site and how they move from post to post.

Content: Your site isn’t just a brochure; it’s a platform for connecting to your potential clients. Your job is to produce quality content in a variety of formats on a regular basis – daily in some manner, depending on the source. You understand how things are connected and constantly reach out to people using every source available to you.

Publish

Once you begin publishing in a big way, its time to connect and use your content as efficiently as possible.

Comments: Integrate your comments to spark conversation and get your readers talking all over the web. Comments are great on individual spaces, but when you connect them, they are even more powerful. Commenting systems like Livefyre can make your site work doubletime for you.

Scheduling: When is your client and prospect most attentive? Is it at 6am or 6pm? Tuesday morning or Saturday afternoon? With so many possibilities to reach out and connect, using a system like HootSuite or TweetDeck with help you do more in a fraction of the time.

Listen: People today are more connected than ever before. And with mobile moving in as fast as it is, that will only increase in the coming months and years. Learn to listen to what your prospects are saying by using tools like SocialBro to analyze how they say it and what they say.

Promote

You have the content. Now spread it around and share it with everyone in a variety of ways.

Email Marketing: Many people say email marketing is dead. That depends on your demographics. A 50+ female reacts differently than a 20+ male. You have to know who your client is and the manner in which they most like to use. While Constant Contact is always popular, I’ve used aWeber for years and love the flexibility of having both ezine and autoresponder capabilities.

Google Tools: Google has a wide range of free resource tools that help you build your business. Try out Google’s URL Builder, which allows you to segment traffic inside your Google Analytics program.

Social Promotion: Social sites are free; that’s why we love them. But many are now developing revenue generating options that can help you grow your business in the process. Give some of these a try while they are new and very affordable. Facebook’s Promoted Posts allows you to choose your best content and share it with friends and their friends, often allowing you to see a quick boost in the amount of likes you experience.

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