Want to get a jump on your competition this year? Make sure these 4 buzzwords are in your vocabulary and you are taking steps to put them into play in your business.
1. Responsive Design
What is responsive design? It’s producing a web presence that is crafted to provide an optimal viewing experience no matter what device you are using. Navigation and content are always easy to read with minimum resizing, panning or scrolling necessary. It’s just as easy to view on a desktop screen as it is an iPhone or Android.
Yes, just when you got your website looking the way you wanted it to, mobile is taking the Internet by storm. And with it means you’ll have to appease more potential visitors by being ready and available for greater user satisfaction no matter how they choose to view your information.
PC sales are at its lowest point, with sales decreasing instead of rising. Tablet sales are in the 100’s of millions and expected to keep increasing. Mobile transformation is taking everything by storm – in some industries as much as 50 percent of their traffic and more is coming exclusively from mobile devices.
The solution, of course, is to create a responsive site design that works easily everywhere, without the user having to think twice about how to view it in a more user friendly way. And that’s where a responsive design comes into play. With clean simple designs, your WordPress platform can stand above your competition and provide your content no matter where your visitors are coming from.
A listicle is an article, or a post, made up of a series of facts, tips, examples, resources or other data. It is usually organized around a theme, is created by either a number or bulleted characteristics, and is organized in such a way that it makes it quick and informative read for your visitors.
Yes, listicles have in some sense been around for as long as we’ve put thoughts to paper. You’ll find them in all kinds of media, all forms of publication. Dave Letterman’s top ten lists always make the rounds. Even some blogs are built exclusively around the listicle format.
While you may be thinking they are highly overrated and definitely overused, the bottom line is they are created because they are loved. If you see a title “10 Ways To Double Your Income This Year”, you’re instantly attracted to it because it makes a promise. And you’re curious what it takes to make it come true. That’s the power of a listicle, and why its still one of the best ways to add content to your blog.
3. Digital Transformation
Digital transformation is the science of adapting your business up to the times we are living in. It’s about optimizing your web presence, using the latest social media tools to market your business, and utilize apps and other online tools to keep not only you but also everyone on your team as automated and efficient as possible.
In today’s world, your customers are empowered by the very resources you may be lacking. They know how to search, are connected to the conversations that mean the most to them, and live in an always-on economy. When they have a need, want an answer, or look for a solution, they can find the answer in moments no matter where they are. Desktop, laptop, tablet or phone – the answer is simply a click away.
The very tools that give your potential customers power may also be the things that are holding you back. That’s where digital transformation comes in to play. It’s about building a structure into your business to be where your customers are before they get there. It’s about systems. It’s about tools and resources. It’s about content. The more you know, the better your company will be.
4. Content Marketing
One of the key buzzwords I use over and over again on this site is content marketing.
Content marketing is the ability to educate and entertain your potential and existing customers in such a way that they remember your name when it comes time to selecting a company to do business with. Content marketing refers to the blog posts you write, the information you share on social sites like Facebook, LinkedIn or YouTube, and the manner in which its all connected together to connect your potential customers with what you do.
Education first. Relationship building second. Sales third. That’s the order of the new economy. If you understand it and do it correctly, you’ll be in good shape for the months and years to come.
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Blogs can benefit any website but don’t worry if you can’t do all the writing yourself … you can hire a ghost blogger for that!